Digital & Social Committee, Southeast Chapter

Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, mobile marketing and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

The Digital & Social Committee, Southeast Chapter is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations. We drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee provides a forum for members to elevate themselves and their respective organizations through interaction with their peers as well as an outside perspective from invited guests.

This committee helps program the annual ANA Digital & Social Media Conference, which will next be hosted July 17-19, 2024 at the Intercontinental in Los Angeles. Presentations and event recaps from the 2023 Digital & Social Media Conference can be accessed here.

Contact the ANA staff managing the Digital & Social Committee, Southeast Chapter:

• Julie Weitzner, SVP
• Leah Marshall, Vice President

Discussion Topics:

The ANA also offers these national and regional chapters of the Digital & Social Committee:

• Digital & Social Committee
• Digital & Social Committee, Midwest Chapter
• Digital & Social Committee, West Coast Chapter

The Digital & Social Committee, Southeast Chapter is open to all client-side marketer members.

Request to Join

Thought Leadership

• ANA Programmatic Media Supply Chain Transparency Study: Complete Report (December 2023)
  This study delves deep into open web programmatic advertising. Using data from 21 brands across 11 categories with a total ad spend of $123 million, it found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. That means $22 billion in efficiency gains are available to client-side marketers. The study includes recommended action steps to help optimize investment in programmatic media leading to a greater percentage of every ad dollar reaching the consumer. 
• Data Sources for Media: A Buyer’s Guide (May 2020)
  A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. This paper recommends criteria for advertisers to focus on when evaluating data and provides a checklist to use when considering a new data partner. This is an initiative from the Trust Consortium, launched by the ANA in partnership with Reed Smith, the ANA’s outside legal counsel.
• 2018-2019 Bot Baseline: Fraud in Digital Advertising (April 2019)
  For the fourth time, ANA and White Ops partnered on a study to measure the amount of fraud in the digital advertising ecosystem. Fifty ANA member companies participated in study. Results show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. The report includes a number of recommendations for marketers.