Digital & Social, Southeast Chapter

NETWORKING BREAKFAST (9:00 – 10:00AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (10:00 – 10:15AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. THE HOME DEPOT: GROWING E-COMMERCE WITHIN A $100 BILLION+ RETAILER (10:15 -11:00AM)
The Home Depot is the world's largest home improvement specialty retailer, with more than 2,200 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.

Speaker:
Ben Quigley, Director of Earned Media – Home Depot


II. UPCOMING RESEARCH ON TV ADVERTISING IN A CONNECTED WORLD (11:15AM -12:00PM)
The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging — over 55 percent of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry toward a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

Speaker:
Tom Hartman, VP Global Brand Partnerships- Innovid (via webinar)

LUNCH (12:00 - 1:00PM)

III. THE FUTURE OF SEARCH: VOICE & VISUAL (1:00 - 2:00PM)
Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.

Speaker:
Dan Golden, President & Chief Search Artist - Be Found Online

IV. THE HOME DEPOT OFFICE TOUR (2:00 – 2:30PM)
Members will have the opportunity to tour The Home Depot's Store Support Center.