Production Management
This event is over.
WELCOME & INTRODUCTIONS
Pamela Gross, Senior Manager, ANA
I. LEXUS: LEVERAGING MICRO-INFLUENCERS FOR BROADCAST CAMPAIGNS (11:15 - 11:55AM)
As a way to reach a young customer base, Lexus’ latest sport sedan campaign features eight micro-influencers, all committed to their unique passions. In this session, learn how these influencers became the centerpiece of the brand’s broadcast strategy and the unique considerations to creative approach and production across broadcast, digital, social, and print.
Speaker:
Mia Phillips, Senior Manager, Advertising & Media - Lexus
II. NAVIGATING PRODUCTION THROUGH THE ONGOING COVID CRISIS (12:00 – 12:30PM)
In this session, we’ll discuss how brands are currently navigating their large and small scale productions with the ongoing risk of COVID-19 and evolving governance and guidance. Topics will include the return to live production and approaches to COVID testing on set. Please feel free to submit any specific questions you have in advance to pgross@ana.net.
Facilitator:
Pamela Gross, Senior Manager, ANA
SPEAKER BIOS
Mia Phillips, Senior Manager of Advertising and Media, Lexus
Mia Phillips is the senior manager of advertising and media for Lexus. In her more than 15 years in leadership roles for both the Lexus and Toyota brands, Ms. Phillips has been afforded many opportunities, including leading high performing teams, procuring strategic sponsorships, spearheading product placements and film integrations, ensuring multicultural representation, and creating multiple award-winning campaigns. She is currently working on completing her first novel.