Production Management

WELCOME & INTRODUCTIONS: (11:00AM ET)
Pamela Gross, Senior Manager, ANA

I. P&G USES ITS VOICE AS A FORCE FOR GOOD AND FOR GROWTH. (11:05AM – 11:45AM ET)
Procter & Gamble is seeking to leverage its strength and the voices of its brands to tackle gender and multicultural bias and drive change across the entire creative pipeline. In this session, Ilse Verbunt, one of P&G's production directors, will share how this lofty goal translates to the production process via commitments from internal stakeholders, external agencies, and production partners.

Speaker:
Ilse Verbunt, Production Director, Brand Building Integrated Communications, Procter & Gamble

II. HOW FORD PUT YOUNG FEMALE CREATORS OF COLOR IN THE DRIVERS SEAT FOR ITS 2020 CAMPAIGN (11:45AM – 12:25PM ET)
Ford's latest campaign for the all-new 2020 Escape celebrates the defiance, transformation and versatility of black women as creators, marketers, and performers who own their uniqueness and live phenomenally. In this session, hear how Ford partnered with nonprofit organizations Made In Her Image and Girls Make Beats to forward the brand's real-world commitment to hiring women of color and help build the next generation of female production professionals.

Speakers:
Rajoielle Register, Global Brand Experiences, Ford Motor Company
Dibrie D. Guerrero, Multicultural Marketing Communications Manager, Ford Motor Company

III. BEHIND THE LENS: FREE THE WORK SHINES A LIGHT ON DIVERSITY, OPPORTUNITY, AND REPRESENTATION (12:25PM – 1:00PM ET)
"But I don't book the crews on set." "I don't see it on the reel." "We wanted to work with an underrepresented creator, but we couldn't find one in time." You've heard it. Heck, you may have even said it. These mythical statements stand in the way of progress toward real, authentic inclusion across the creative production pipeline.

In this session, Pamala Buzick, COO and Director of Partnerships at FREE THE WORK will break down how old ways of working have led to systemic lack of opportunity and representation behind the lens in the advertising ecosystem. We will discuss what current lack of representation and opportunity looks like in our industry and discuss big-picture strategy for how you can make actionable change through intentional hiring goals and data.

Speaker:
Pamala Buzick, COO, Director of Partnerships, FREE THE WORK