Production Management

WELCOME & INTRODUCTIONS
Pamela Gross, Senior Manager, ANA

I. UPDATES ON THE SAG-AFTRA COMMERCIALS CONTRACT AND THE NEW INFLUENCER AGREEMENT (11:10 - 11:50AM)
In this session, we'll get an update on the timeline and process for negotiation of the new SAG-AFTRA Commercials Contract, and answers to frequently asked questions about the new influencer agreement and waiver.

Speaker:
Michael Isselin, Senior Associate, Entertainment & Media Industry Group, Reed Smith LLP and Legal Counsel to The Joint Policy Committee

II. BUSINESS AFFAIRS BEST PRACTICES: HOW BRANDS CAN MITIGATE RISK IN ASSET AND RIGHTS MANAGEMENT (11:50AM – 12:30PM)
In a fragmented content production ecosystem, brands are seeking better transparency and control over all aspects of production, and more rigor around talent and rights management. In this session, APR and HP will share a high-level overview of the business affairs landscape and how brands can tackle this evolving space as they produce and reuse more assets than ever before. With a focus on talent rights management, HP will dive deeper by discussing their approach to implementing a new asset and rights management program to mitigate risk and leverage technology to ensure their brand and marketers are set up for success.

Speakers:
Erin Wilhoite, President, Client Solutions, APR
Susan Canetto, Director, Production Initiatives, APR
Claire Harmon, Senior Business Strategy and Project Manager, HP

III. ROUNDTABLE DISCUSSION: TALENT AND RIGHTS MANAGEMENT (12:30 - 1:00PM)

SPEAKER BIOS

Michael Isselin, Senior Associate, Entertainment & Media Industry Group, Reed Smith LLP and Legal Counsel to The Joint Policy Committee

Michael Isselin is an associate in Reed Smith LLP’s Entertainment & Media Industry Group and Legal Counsel to The Joint Policy Committee, LLC.  Michael advises clients on all areas of advertising and entertainment law, including SAG-AFTRA issues, FTC compliance, celebrity endorsements, influencer and talent agreements, branded entertainment deals, agency-client agreements, advertising review and compliance, content licenses, media buying agreements, and production agreements.  Michael completed his first round of SAG-AFTRA Commercial Contracts negotiations in 2019 and will join the JPC for negotiations in 2022.  In acknowledgement of his work in the sector, Michael has been listed in industry publications, including Variety’s 2020 Dealmakers Impact Report, Up Next.



Erin Wilhoite, President, Client Solutions, APR

Erin Wilhoite has over twenty years of domestic and international telecommunications and cable industry experience. Having held a variety of roles with British Telecom, Discovery Networks, AT&T, Comcast, and Charter Communications, she offers expertise in brand management, consumer and business-to-business product marketing, sales strategy, and strategic partnerships. Erin is a graduate of the University of Virginia.


Susan Canetto, Director, Production Initiatives, APR

Susan has twenty years of experience in video and interactive media production. Her responsibilities have run the gamut from account management, project budget development and budgetary & schedule compliance to production resource allocation, project management, and postproduction supervision. She is an expert in Excel.

In addition to project managing the Innovation Team, Susan provides data analysis and project management on client initiatives. Clients and colleagues alike value her positive attitude, collaborative spirit, and insights.