Committees | Events & Webinars | Production Management | ANA

Production Management

This event is over.


I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. REEDSMITH: RESPONSIBLE USE OF GENERATIVE AI FOR CREATIVE IDEATION (11:10 – 11:45a.m. ET)
Despite the major popularity of AI in the marketing industry this year, it should be used with caution. Generative AI—capable of producing text, images, or other media using generative models—does not have copyright protection according to recent court rulings. In addition, brands must be careful when using AI for image sourcing or brainstorming to not expose protected IP to machine learning algorithms. Michael Isselin, entertainment and media partner at ReedSmith, will offer a recommendation on responsible use of AI for your production projects.  

Speaker:
Michael Isselin,
Partner, Entertainment & Media – ReedSmith 

III. NAPA AUTO PARTS: LEADERSHIP BUY-IN FOR PRODUCTION TEAM GROWTH AND STUDIO EXPANSION (11:45 – 12:20p.m. ET)
Through NAPA Auto Parts’ experience, learn how to make the case for greater headcount on your production team. Chris Walen, senior marketing manager of brand affinity production, went through the exercise and saw his team size increase by multiples, allowing for new production capabilities to flourish. The exponential growth of his team has afforded him the opportunity to pitch (and get approval) for studio space that will further enhance NAPA’s production offerings. 

Speaker:
Chris Walen, Senior Marketing Manager, Brand Affinity ProductionNAPA Auto Parts 

IV. BREAK (12:20 – 12:25p.m. ET)

V. HAYNES-VOZZA: THE SEVEN PITFALLS OF PRODUCTION HOUSE BID MANAGEMENT(12:25 – 1:00p.m. ET)
For organizations that rely on large scale video to drive sales and build brand, production house services remain one of the biggest opportunities to improve the overall efficiency of spendIn this session, Haynes-Vozza will provide an overview of the major pitfalls in the traditional production house bid process as well as recommendations on how to avoid and overcome them. Haynes-Vozza is a project-based marketing consultant that specializes in the procurement and management of production house services.  

Speakers:
Ben Haynes, Co-FounderHaynes-Vozza 
Michael Lorenzi, Principal, Head of MarketingHaynes-Vozza