Production Management

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Establishing a Sustainable Commercial Production Program

How Brands, Agencies, and Their Partners Can Green the Bid and Make Advertising Sustainable

Agenda

WELCOME & INTRODUCTIONS
Pamela Gross, Senior Manager, ANA

I. HOW BRANDS, AGENCIES & THEIR PARTNERS CAN GREEN THE BID + MAKE ADVERTISING SUSTAINABLE (11:05 - 11:50AM)
The advertising industry is remarkably creative - and creates a remarkable amount of carbon and waste. Green The Bid brings together stakeholders from brand, agency, production and post to share how to be part of transforming the production landscape for good and help shift our industry to one that is net carbon-neutral and zero-waste.

Green The Bid was founded to break down barriers to enacting environmentally responsible production practices. In this session, learn how this initiative has brought the entire production ecosystem together like never before to make positive change for the future of our industry.

Speakers:
Laura Busino, Head of Content Production, Ford Motor Company
Yvette Cobarrubias, Managing Partner/Executive Producer, Cosmo Street
Traci Dunne, Strategic Consultant, APR Consulting and AdGreen Advisory Board Member
Kat Friis, Brand & Agency Producer/Co-Founder, Green The Bid
Michael Kaliski, Founder, Good Planet Innovation and Co-Founder, Green The Bid
Julian Katz, Brand & Agency Producer/Co-Founder, Green The Bid
Lisa Mehling, Owner, Chelsea Pictures
Jessie Nagel, Special Agent/Partner, Hype and Founding Member, Green The Bid
Nick Setounski, Head of Integrated Production, Wieden + Kennedy

II. ESTABLISHING A SUSTAINABLE COMMERCIAL PRODUCTION PROGRAM (12:00PM – 12:45PM)
When considering or establishing a green production program, many companies may wonder where to begin. In this session, Haynes-Vozza will take us through some of the key components and complexities to be considered when designing a sustainable production program that is right for you, including:

• Key considerations and options for putting a program in place
• An overview of sustainability providers and their respective roles
• General costs involved
• How to get started

Speakers:
Ben Haynes, Partner, Haynes-Vozza
Luke Radliff, Manager, Marketing Procurement, Anheuser-Busch

ANA Committee Member Testimonial - Epiroc USA

"ANA Committees have a certain divergent power. The discussions that happen here help me see my own projects and challenges from quite an unusual perspective. It is like rapid prototyping: you learn what works best for CPG, B2B, or Service sector, morph it with your own unique scenario – and some great ideas might come out of it. That is the value of the Committees."
Mila Armer, Strategic Marketing Manager, Epiroc USA