Account-Based Marketing Committee Meeting on (ABX) Account-Based Experience

This event is over.

Related Content

The successful implementation of account-based experience (ABX) strategies takes a village and a shift in mindset. For most B2B companies, the journey is not linear; nor is it a funnel. So, where do you start? In this session, we’ll uncover the foundational principles of ABX: from how to achieve organizational alignment to where to place your technology investments and everything in between.

Takeaways include:

Understanding the key differences between Demand Generation, ABM, and ABX.
Actionable tips on how to align teams on engagement triggers and success goals.
How to inspire a zero-waste marketing strategy to yield better opportunities.

Sarah Doughty
Sr. Director, Media Strategy
Merkle B2B

III. Q&A (11:40 am – 11:55 am ET)

VIII. CLOSING REMARKS (11:55 am – 12:00 pm ET)

Schedule/Speakers Subject To Change.

ANA Committee Member Testimonial - National Grid

"I am a member of the Digital and Social Media Committee. The committee meetings are a fantastic opportunity to share best practices, learn about new channels and channel enhancements and network with other digital marketing professionals. The case studies and marketing trends shared during the meetings have influenced our digital marketing plans and channel strategies."
Emily Johnson, Manager, Digital Communications, National Grid