Account-Based Marketing Committee Meeting on (ABX) Account-Based Experience

I.  WELCOME REMARKS (11:00 – 11:10 am ET)

II. ELEVATING YOUR ABX STRATEGY  (11:10 am – 11:40 am ET)

The successful implementation of account-based experience (ABX) strategies takes a village and a shift in mindset. For most B2B companies, the journey is not linear; nor is it a funnel. So, where do you start? In this session, we’ll uncover the foundational principles of ABX: from how to achieve organizational alignment to where to place your technology investments and everything in between.

Takeaways include:

• Understanding the key differences between Demand Generation, ABM, and ABX.
• Actionable tips on how to align teams on engagement triggers and success goals.
• How to inspire a zero-waste marketing strategy to yield better opportunities.

Sarah Doughty
Sr. Director, Media Strategy
Merkle B2B

III. Q&A (11:40 am – 11:55 am ET)

VIII. CLOSING REMARKS (11:55 am – 12:00 pm ET)

Schedule/Speakers Subject To Change.