Agency Relations

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10AM ET)

II. MEMBER ROUNDTABLE DISCUSSION: BEST PRACTICES IN AGENCY ONBOARDING (11:10 – 11:40AM ET)
Introducing new agency partners to your ways of working can be both a time-consuming experience and a costly endeavor. The faster an agency can get onboard, the faster they can start to execute your scope of work. In this roundtable, share your experiences and advice in creating an onboarding plan for your agency partners. Use this opportunity to contribute to the Agency Relations Committee and learn from your fellow members.

Moderators:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and Agency Relations Committee Co-Chair
Kwan Yim, Director, Global Agency Management – Citi and Agency Relations Committee Co-Chair

III. BAYER: BECOME YOUR AGENCY’S CLIENT OF CHOICE (11:40AM – 12:15PM ET)
Agencies devote significant time and effort to winning new business. In return, clients should create an exceptional work relationship with their agency. Bayer’s Philipp Schuster will discuss the key actions all clients should take to become their agency’s client of choice, and how those actions can result in better results for the client in the long term.

Speaker:
Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health – Bayer

IV. BREAK (12:15 – 12:25PM ET)

V. AMERICAN FAMILY INSURANCE: THE WHY, WHO, WHAT, WHEN, WHERE, HOW AND WHY AROUND SUPPLIER DIVERSITY (12:25 – 1:00PM ET)
What are vital insights to successful Supplier Diversity Programs? Anisha Jackson and her team at American Family Insurance are prioritizing partnerships with diverse suppliers as part of their agency roster strategies. Learn how the marketing industry can influence and impact Supplier Diversity, and how American Family have developed programs to identify, engage, and match diverse suppliers with marketing needs.

Speaker:
Anisha Jackson, Supplier Diversity Manager – American Family Insurance