Blogs
-
-
Still Relying on Engagement?
Blogs March 1, 2019In an expanding and shifting marketplace, brands face more competition for their presence in consumers’ lives. Sebastian Jespersen shares his thoughts for how they can do it.
view -
Opt-in Media Buys: Between a Rock and a Hard Place
Blogs February 28, 2019Trust and transparency have been at the top of the list of industry issues for the past two years. An issue of increasing concern is opt-in, non-disclosed media transactions. Manuel Reyes, CEO of Cortex Media, explains.
view -
Come On In, the Water’s All Right
Blogs February 27, 2019Years after the industry was shaken by calls for increased transparency and reports of ad fraud, some say it’s safe for advertisers to resume their media buying activities. But is the water really safe?
view -
Eight Hours at CES 2019
Blogs February 27, 2019Seven trends gleaned from CES, condensed into a bite-sized read.
view -
A Marketer’s Strongest Muscle Is the Agency: Keys to Ending the Agency Mania
Blogs February 26, 2019The agency landscape continues to change. Bruno Gralpois, co-founder and principal of Agency Mania Solutions and author of Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results, shares his insight into how to structure for success.
view -
As Social Media Usage Wanes, Marketers Must Reevaluate Their Media Channels
Blogs February 26, 2019Social media usage is changing, and marketers need to be strategic in how they use it and how they allocate their budgets.
view -
A Conversation with Ad Industry Leader Greg Stern
Blogs February 25, 2019Group EVP Bill Duggan discusses a new 4As study and other industry topics with Greg Stern, board chair of the 4As and founder and co-chairman of agency BSSP.
view -
Bridging the Diversity Disconnect: Charting More Inclusive Pathways to Growth
Blogs February 25, 2019Marketers talk about wanting more diversity in the talent pool, but there’s more work to be done. Elliot Lum highlights the findings of a new study from the AEF.
view -
First CA Assembly Hearing on CCPA
Blogs February 21, 2019Yesterday the California General Assembly held its first major hearing on the California Consumer Privacy Act.
view -
Brand Purpose Podcast: How Purpose Spurs Millennials, with Jeff Fromm
Blogs February 20, 2019In the second episode of the ANA Brand Purpose podcast, author Jeff Fromm joins ANA's Ken Beaulieu to chat about how purpose spurs millennials to engage with brands.
view -
Inside Panera’s “Food as it Should Be” Campaign
Blogs February 15, 2019In an exclusive Q&A, Chris Hollander of Panera Bread provides a look at the messaging that drives the brand.
view -
From the Agency Perspective: Direct-to-Consumer: A Revolutionary New Concept?
Blogs February 14, 2019Direct-to-consumer and subscription-based brands are changing the marketing game. How can agencies better meet their needs?
view -
Advertising Delivery Models Are Evolving: How Will the Holding Companies Respond?
Blogs February 13, 2019Agency holding companies are facing new challenges in the marketplace. How can they adapt to evolving delivery models?
view -
Three Words to Eliminate from the Procurement Vocabulary
Blogs February 7, 2019Some commonly-used terms in marketing procurement just don’t fit right. Here are the words we need to ditch in 2019.
view -
How Brands Can Rise to Meet Customer Expectation
Blogs February 6, 2019Steve King, CEO at Publicis Media, shares his insight into the latest tech innovations, the evolving agency model, and driving consumer engagement.
view -
California Consumers Express Concerns About the California Consumer Privacy Act
Blogs February 5, 2019The Association of National Advertisers (ANA), in partnership with other key industry leaders, are calling on California policymakers to revise the California Consumer Privacy Act (CCPA) to address unintended consequences that threaten the free flow of information critical to the infrastructure of our nation’s data-driven economy.
view -
AI-Driven Search: Building Better Experiences and a Need for Blockchain
Blogs February 5, 2019As AI technology advances, marketers are trying to harness its power to grow their businesses. Here's how AI can improve search and customer experience.
view -
A Playbook for a Better Agency/Client Relationship in 2019
Blogs February 1, 2019With strategic vision, brands can ensure they have the right agency partner by their side. Here are some tips for building strong agency relationships in 2019.
view -
ANA Opposes Unconstitutional Ad Tax in Washington State
Blogs January 31, 2019ANA is filing a letter opposing Senate Bill 5659 in Washington State.
view