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  • A Guide to Agency Management In 2020

     Blogs   January 30, 2020  

    Too many marketing priorities can lead to disappointments and tough compromises. As a result, marketing leaders spend a great deal of time and energy deciding what to do, and equally, if not more importantly, what NOT to do. Here are some tips for enhancing your agency management in 2020.

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  • Maryland Ad Tax Threat Continues to Grow

    Blogs   January 29, 2020  

    Today, ANA will be testifying before the Maryland Senate Committee on Budget and Taxation in strong opposition to SB 2, a highly misguided and harmful tax proposal.

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  • 5 Tips for Improving Your Email’s Effectiveness in 2020

     Blogs   January 29, 2020  

    With more young people using email than Snapchat and Facebook, it is clear that the medium is here to stay as a marketing tool. But just because email isn’t going anywhere doesn’t mean the tactics haven’t changed. In this presentation, we cover five things you should implement in your email marketing in 2020.

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  • Disrupt or Be Disrupted: A Q&A with Adam Cooper

     Blogs   January 28, 2020  

    With emerging technologies, continuously changing consumer preferences and brands of all sizes fighting to cut through the clutter, how do we continue to move fast and think big? The ANA’s Marni Gordon sat down with Adam Cooper, SVP of marketing at the Wonderful Company, to discuss.

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  • Masters Circle Podcast: AI, Blockchain, and Agile at Scale with IBM CMO Michelle Peluso

     Blogs   January 27, 2020  

    IBM's CMO and SVP of digital sales, Michelle Peluso sits down with ANA's SVP of data and technology, Mark Kaline to discuss artificial intelligence, blockchain, and achieving data-informed agile marketing at scale.

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  • We’re on the Brink of a Social Media Hangover: Are Brands Prepared to Be the Remedy?

     Blogs   January 23, 2020  

    We’re all going through it together — a massive hangover — and it’s phones, not flasks, that are fueling these social media scares. The Fullscreen Culture Report: Summer Edition breaks down the social media landscape and how brands can adapt.

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  • New ANA/Innovid Research Study on Connected TV

     Blogs   January 21, 2020  

    ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. Bill Duggan shares his key takeaways.

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  • Beyond Profit Podcast: A Conversation with CECP CEO Daryl Brewster

     Blogs   January 16, 2020  

    Over the past 20 years, few organizations have been as committed to helping companies embrace purpose as Chief Executives for Corporate Purpose, or CECP. This CEO-led coalition, founded by the late actor and philanthropist Paul Newman and other business leaders, believes that being a force for good through business not only leads to a better world but determines company success. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Daryl Brewster, CEO of the CECP, to learn about the challenges of investing in society, why CEOs are embracing purpose more than ever, how to best communicate do-good efforts, and more.

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  • Inside SAP’s Influencer Marketing

     Blogs   January 16, 2020  

    Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.

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  • Ad Tax Issue Heats Up

     Blogs   January 14, 2020  

    After a period of relative calm in regard to state advertising taxes, there are now signs that these issues are heating up quickly as we enter the new year.

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  • RXBAR Is No B.S.

     Blogs   January 14, 2020  

    Ahead of his session at the 2020 Brand Masters Conference, the ANA had the chance to catch up with RXBAR CMO Victor Lee to get his thoughts on key drivers to the brand’s success, its no B.S. philosophy, and whether the Kellogg’s acquisition changed the culture of the brand.

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  • 12 Takeaways from #ANAInfluencerMarketing

     Blogs   January 9, 2020  

    The ANA’s first Influencer Marketing Conference took place at the end of last year in New York. Here are 12 attendee-inspired takeaways from the event, sourced from Twitter.

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  • Finding the Common Threads Is Key for Generational Marketing

     Blogs   January 7, 2020  

    ANA magazine’s recent editorial series on generational marketing indicates that there are more similarities among the various generations than meet the eye.

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  • Beyond Profit Podcast: A Discussion with Allionce CEO Mark Giovino

     Blogs   January 2, 2020  

    There are more than 200 zoos and aquariums in the U.S., and each year, they attract 195 million visitors — more than the NFL, NBA, NHL, and Major League Baseball combined. While zoos and aquariums offer brands a fresh way to reach families and support causes important to their customers, these untraditional marketing venues have largely been overlooked. Until now. Thanks to the work of Allionce Group CEO Mark Giovino, brands are maximizing partnership opportunities with zoos and aquariums, which help fund critical conservation and educational efforts. In this episode of Beyond Profit, Giovino discusses this burgeoning marketing opportunity and the benefits to brands seeking to be a force for good and a force for growth.

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  • Bridging the Proof Gap for OOH Marketers

     Blogs   December 19, 2019  

    In today’s data-driven world, failure to measure the results of your advertising is no longer acceptable — not even for out-of-home (OOH) advertising, a tactic historically considered “upper-funnel.”

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  • Making Mergers Work with Amy Barzdukas

     Blogs   December 12, 2019  

    Ahead of her session at the 2020 ANA Brand Masters Conference, Presented by Twitter, Amy Barzdukas, EVP and CMO at Poly, sat down with Marni Gordon to give some insight into driving results following a merger.

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  • Insights on ABM from B2 Award-Winner David Caffey

     Blogs   December 11, 2019  

    The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.

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  • CMOs: Are You Ready for CX 2030?

     Blogs   December 10, 2019  

    The burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.

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  • B2B Communications that Drive Reputation and Revenue

     Blogs   December 5, 2019  

    By combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.

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  • Personalization: The ANA 2019 Marketing Word of the Year

     Blogs   December 4, 2019  

    “Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.

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