Blogs
-
Evolving Your Email Strategy
Blogs March 10, 2020The 2020 ANA Email Evolution Conference will be a must-attend event for marketers seeking to optimize their email strategies. Nancy Harris and Alyssa Nahatis, program co-chairs of the conference, share what they’re looking forward to most about this year’s conference.
view -
Jon Mandel Returns to the ANA Media Conference
Blogs March 6, 2020It’s been five years since Jon Mandel gave his historic speech on media rebates and transparency at the ANA Media Conference. Mandel will be back at this year’s ANA Media Conference, and Bill Duggan sat down with him to discuss his past speech and the future of the industry.
view -
Talent Disconnects and Talent Solutions
Blogs March 5, 2020The ANA Educational Foundation’s Elliot Lum shares a breakdown of the key disconnects in recruiting data and measurement talent, and outlines potential solutions.
view -
Beyond Profit Podcast: A Discussion with StrawberryFrog CEO Scott Goodson
Blogs March 3, 2020Beyond Profit host Ken Beaulieu sits down with Scott Goodson, CEO of StrawberryFrog, to discuss the findings in a major Brand Purpose study, what brands can do to elevate their do-good efforts, what commonalities the most purposeful companies share, and more.
view -
Steep Learning Curve for Marketers Considering TikTok
Blogs March 3, 2020The ANA’s Matthew Schwartz spoke with R3’s Greg Paull about TikTok’s growing potential for brand marketers and what’s in store for the video-sharing site.
view -
We Published a Story Last Month About Reddit, AMA
Blogs March 2, 2020Marketers, have no fear. We're here to help guide you through the ins and outs of advertising on Reddit. Plus, a new report on managing a global B2B brand, a Q&A with the CEO of Land O'Lakes, and a look at the six-second ad.
view -
Navigating Marketing’s Turbulent Waters
Blogs February 27, 2020The expansion and fragmentation of the advertising sector, fueled by rapid advances in technology, has complicated things for many of the industry’s stakeholders.
view -
Why Focus on Micro-Influencers for Better Marketing in 2020
Blogs February 25, 2020In today’s influencer-heavy marketing landscape, authenticity and relatability are more important than popularity. If you still want to get the most out of your influencer marketing endeavors, make sure to focus on micro-influencers in 2020.
view -
Champions of Growth Podcast - Influencers and the Power of Storytelling with Ursula Ringham
Blogs February 24, 2020Founder & CEO of RESET Digital, Charles Cantu, sat down with SAP's Head of Global Influencer Marketing, Ursula Ringham, at the ANA Influencer Marketing Conference, to discuss influencers and the power of storytelling.
view -
ANA Testifies in Opposition to Washington State Privacy Bill
Blogs February 21, 2020ANA’s Chris Oswald testifies before the Washington State House Committee on Innovation, Technology & Economic Development on SB 6281, a very wide-ranging privacy bill that would set new requirements for how data is handled and processed by companies doing business in the state.
view -
5 Reasons to Participate in the ANA Best Jobs Ever Campaign
Blogs February 20, 2020The ANA Educational Foundation and McCann Worldgroup created the Best Jobs Ever campaign to help expand the perception of what marketing and advertising is and to create an immediate talent pipeline into the industry by posting actual jobs. Here’s why you should consider getting involved.
view -
Some Answers, But Some Big Questions Remain
Blogs February 19, 2020On February 7, the California Attorney General (AG) issued revised regulations regarding how the California Consumer Privacy Act (CCPA) will be interpreted and enforced.
view -
Why Content Marketing and Brand Empathy Are Set to Change in Big Ways
Blogs February 18, 2020Brand empathy, foldable phones and the next level of content marketing: Keith Richey of LinkedIn shares his takeaways from CES 2020.
view -
Streaming Media Services Setting New Table for Advertisers
Blogs February 13, 20202020 may be the year media historians peg as the time streaming media services — initially touted as ad-free — flipped to an advertising model.
view -
Advertising Should Be More Like Marketing, And Privacy Laws Will Accelerate This Disruption
Blogs February 11, 2020Brands have been moving toward an adtech/martech convergence for years, but a new emphasis on data privacy will both accelerate this trend in 2020 and open up meaningful opportunities for CMOs to make measurable contributions to their businesses.
view -
Beyond Profit Podcast: A Discussion with Reputation Institute CEO Kylie Wright-Ford
Blogs February 10, 2020In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Kylie Wright-Ford, CEO of the Reputation Institute, to discuss the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.
view -
Make Sure You’re Asking Questions
Blogs February 6, 2020Fraud is still a lurking threat in the marketing world, and you need to combat it. Here are several questions senior marketers need to ask their agencies, vendors, and teams.
view -
Key Lessons from the Edelman-LinkedIn 2020 B2B Thought Leadership Impact Study
Blogs February 4, 2020The 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study features insights from more than 3,200 business decision-makers (e.g., buyers) and thought leadership producers from a wide range of industries across APAC, EMEA and the U.S. The findings underscore thought leadership’s impact on B2B demand generation and sales — for better and worse.
view -
Important Note: This Post Includes Puppies
Blogs January 31, 2020Whether your top concern as a marketer is building better creative, how to grow a family farm centered on animal welfare into an industry pioneer, or how to get more dogs into your Super Bowl Sunday, January's stories on ANA magazine have you covered. Here's a look at some of the key takeaways from this month's stories.
view -
A Guide to Agency Management In 2020
Blogs January 30, 2020Too many marketing priorities can lead to disappointments and tough compromises. As a result, marketing leaders spend a great deal of time and energy deciding what to do, and equally, if not more importantly, what NOT to do. Here are some tips for enhancing your agency management in 2020.
view