Strategic Customer-Centric Marketing - Virtual
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for customer value creation are being missed.
Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation.
This interactive virtual workshop focuses on key marketing responsibilities that ensure an organization becomes and remains “customer focused.” Customer-centric marketing is presented as a strategic imperative, not a trend. This workshop teaches effective approaches to implement a “best practice” strategic marketing framework to enable powerful customer-centric marketing that drives customer value.
Who is this workshop for?
- Marketers responsible for developing, shaping, and maintaining the organization’s strategic direction
- Mid-level Manager, Director-level Marketers and Brand Marketers who aspire to become more customer-focused
- Researchers or Customer Insight leads looking to understand more effective ways to identify, understand, and analyze target audiences and make strategic choices about them
- Other roles directly supporting/interacting with Marketing, including Market Research, Sales, Public Relations, Communications, Customer Service, and internal/external Agency leadership
Download the full benefits here
- Setting the Stage (10 min)
- Effective Customer-Centric Marketing Strategy (50 min)
- Strategic Segmentation: Target Definition and Benefit Communication (50 min)
- Break (10 min)
- Customer Centricity Business Impact (50 min)
- Closing (10 min)
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.