Mastering Your Mission Statement - Virtual Burst
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
A mission statement needs to be exciting and memorable to get investment and buy-in from the team. But most businesses have a mission statement that isn’t working. Instead of inspiring action, it’s being ignored.
When a company’s mission statement and guiding principles are simple and memorable, they are more likely to be acted on and the mission is more likely to be completed. Unfortunately, too many organizations fill their mission statements with so much jargon and inside language that any impact is lost and the mission often forgotten by your teams, resulting in misaligned or lackluster messaging and performance.
This virtual interactive workshop provides both individual contributors, managers, and business leaders with an easy-to-understand framework to create or improve their ‘Guiding Principles’ that include the Mission Statement, Key Characteristics, and Critical Actions – with the end goal of increasing team alignment and engagement, and inspiring productivity.
Participants will learn to hone their Mission Statement for impact through teaching, brainstorming, and creation. They will leave with an understanding of how to craft an effective mission statement that they can bring back to their organizations and take action on immediately.
Target Audience
This workshop is ideal for marketing leaders, managers, executives, and leadership teams.
Download the full benefits here
- Welcome, Introduction & Overview (5min)
- The Critical Role of the Mission Statement - and Common Mistakes (10min)
- Your Guiding Principals (10min)
- Mission Statement-Current State (10min)
- Creating a New Mission Statement - 3 Elements (30min)
- Break (10min)
- Key Characteristics (20min)
- The Guiding Principles Package (20min)
- Summary & Activation (5min)
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.