All MKC Content
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Finding the Higher Purpose at SAP
Conference Highlights July 23, 2021Delivering a better customer experience is directly related to understanding and acting on employee needs.
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Finding the Higher Purpose at SAP
Conference Session Videos July 23, 2021In this video, April Crichlow from SAP SuccessFactors explained how a great customer experience begins with a great employee experience.
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Finding the Higher Purpose at SAP
Event Recaps July 23, 2021April Crichlow from SAP SuccessFactors explained how a great customer experience begins with a great employee experience.
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Marketers Are Our Next Generation of Business Leaders
Conference Highlights July 23, 2021Marketers can become business leaders by learning as much as possible about their companies.
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Marketers Are Our Next Generation of Business Leaders
Conference Session Videos July 23, 2021CMOs have a broad agenda, from building purpose-driven brands to improving customer experiences and bringing products to market. In this video, learn how some CMOs have taken the role further and are being tapped to operate as business leaders who accelerate sales and profit growth.
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Marketers Are Our Next Generation of Business Leaders
Event Recaps July 23, 2021CMOs have a broad agenda, from building purpose-driven brands to improving customer experiences and bringing products to market. Some CMOs have taken the role further and are being tapped to operate as business leaders who accelerate sales and profit growth.
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Marketers Bulk Up Their Content Marketing Efforts
B2C July 23, 2021As people return to a post-pandemic life, marketers are going to need to reevaluate their content marketing strategy if they want to stay viable and keep their audiences engaged. Producing content that brings meaning to people’s lives is shaping up to be the biggest challenge, along with devising new measurement tools.
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Marketing Is Half of Strategy
Conference Highlights July 23, 2021B2B marketers need to be adaptive strategists to ensure their companies maintain fit to purpose and relative advantage.
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Marketing Is Half of Strategy
Conference Session Videos July 23, 2021In this video, Jonathan Knowles, CEO at Type 2 Consulting, and Tom Hunsaker, professor at Arizona State University’s Thunderbird School of Global Management, shared how concepts such as purpose, employee engagement, and brand have become key drivers of business value for B2B marketers.
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Marketing Is Half of Strategy
Event Recaps July 23, 2021Jonathan Knowles, CEO at Type 2 Consulting, and Tom Hunsaker, professor at Arizona State University’s Thunderbird School of Global Management, shared how concepts such as purpose, employee engagement, and brand have become key drivers of business value for B2B marketers.
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Overview of the 2021 ANA Masters of B2B Marketing Conference
Conference Highlights July 23, 2021In this video, get a two-minute overview of the 2021 ANA Masters of B2B Marketing Conference.
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Purpose and Performance: The Math, the Magic, and the Customer
Event Recaps July 23, 2021The events of the past 18 months have clouded our vision as marketers, but as marketers emerge some familiar tensions remain.
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Purpose and Performance: The Math, the Magic, and the Customer
Conference Session Videos July 23, 2021In this video, learn how the events of the past 18 months have clouded our vision as marketers, but as marketers emerge some familiar tensions remain.
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The Art of Selling in a Digital-First World
Conference Session Videos July 23, 2021In this video, Marcus Sheridan and Tyler Lessard, the co-authors of The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, shared practical and actionable advice and insights on what B2B marketers need to do right now to win and succeed.
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The Art of Selling in a Digital-First World
Event Recaps July 23, 2021At a recent ANA event, Marcus Sheridan and Tyler Lessard, the co-authors of The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, shared practical and actionable advice and insights on what B2B marketers need to do right now to win and succeed.
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Agile Marketing in a High Velocity Environment
Conference Session Videos July 22, 2021In this video, Michael Mendenhall, CMO and COO of TriNet, discussed the importance and benefit of marketing with fast decision cycles and increased flexibility without compromising high quality creative or a company’s mission.
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Are B2B Marketers Ready to Be Growth Drivers? The Debut of B2B’s First Growth Marketing Maturity Index
Conference Session Videos July 22, 2021In this video, Stein IAS developed a strategic framework for modeling advanced go-to-market growth programs and ROI investment.
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Are B2B Marketers Ready to Be Growth Drivers? The Debut of B2B’s First Growth Marketing Maturity Index
Event Recaps July 22, 2021Stein IAS developed a strategic framework for modeling advanced go-to-market growth programs and ROI investment.
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B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow
Conference Session Videos July 22, 2021In this video, learn why LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.
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B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow
Event Recaps July 22, 2021Forced to evaluate its direction at the start of the pandemic, LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.
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