All MKC Content
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How Social Commerce Is Transforming Retail
Conference Highlights July 21, 2021Connection, distinctiveness, and integration are key building blocks for social commerce.
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How Social Commerce Is Transforming Retail
Conference Session Videos July 21, 2021In this video, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.
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How Social Commerce Is Transforming Retail
Event Recaps July 21, 2021In this session, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.
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Marketers' Influence on the Evolution of Supply Transparency
Event Recaps July 21, 2021In this session, Intel’s Jordan Kim and dentsu’s Mike Law highlight Intel’s evolution of buy-side technology ownership and how they are working together with their agency to drive a path forward, to fuse a people-based targeting strategy with seller transparency and media solutions.
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Mid-Year Government Relations Report
Event Recaps July 21, 2021ANA SVP of Government Relations Chris Oswald updates the legal world on digital ad tax proposals, where Congress stands on a federal standard for consumer privacy regulation, and what is in store for big tech as a new FTC commissioner is appointed.
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New Studies Quantify TikTok's Growing Impact on Culture and Music
Knowledge Partners July 21, 2021Studies conducted by MRC Data and Flamingo quantified TikTok's growing impact on culture and music.
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Overview of the 2021 ANA Digital & Social Media Conference
Conference Highlights July 21, 2021In this video, get a two-minute overview of the 2021 ANA Digital & Social Media Conference Conference.
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Scoring the Right Mix Between the Art and the Science
B2B July 21, 2021Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.
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The Benefits of Paid Activation on Social Media
Event Recaps July 21, 2021Mastercard spoke about the importance of providing paid activation to support influencer posts on social media.
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The Benefits of Paid Activation on Social Media
Conference Highlights July 21, 2021Backing influencer marketing with paid can bring scale to engaging content.
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The Benefits of Paid Activation on Social Media
Conference Session Videos July 21, 2021In this video, Traci Spiegelman at Mastercard spoke about the importance of providing paid activation to support influencer posts on social media.
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The Digital Transformation of an Iconic Brand
Conference Session Videos July 21, 2021In this video, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.
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The Digital Transformation of an Iconic Brand
Event Recaps July 21, 2021In this session, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.
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Tips and Tricks: How to Prevent Your Emails Being Blocked
Webinar Rewinds July 21, 2021In this webinar, learn about some of the most common causes for being added to an IP or domain Blocklist, myths about spamtraps, how to work with a blocklist provider, and the difference between a public and a private blocklist.
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What Next?
Conference Session Videos July 21, 2021It has been over a quarter of a century since digital media and marketing began. In this video, industry veteran Rishad Tobaccowala shares some ideas on where things are going next.
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What Next?
Event Recaps July 21, 2021It has been over a quarter of a century since digital media and marketing began. Industry veteran Rishad Tobaccowala shares some ideas on where things are going next.
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Building a Framework for Transformational Creativity
Conference Session Videos July 20, 2021In this video, McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.
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Building a Framework for Transformational Creativity
Event Recaps July 20, 2021McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.
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Digital Media Management: The Keys to Brand Growth
Conference Session Videos July 20, 2021In this video, ANA CEO Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.
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Digital Media Management: The Keys to Brand Growth
Event Recaps July 20, 2021CEO of the ANA, Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.
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