United Airline's Brand Launch: The Story of How an Airline Became More than just an Airline

Maggie Schmerin

Head of Global Advertising United Airlines

Sephora: Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands

Candace Payne

Senior Director of Campaigns and Content Sephora

We are all Caesars!

Sharon Otterman

CMO Caesars Digital

eos: Evolving with Creativity

Soyoung Kang

CMO eos Products

Marriott: Destination Metaverse

Nicolette Harper

Global Marketing and Media Marriott

Standing Up for Agencies

Kristen Cavallo

Global CEO of MullenLowe Group CEO of The Martin Agency

Chipotle: Transforming Social Platforms into Launchpads

Candice Beck

Director, Social and Influencer Chipotle Mexican Grill

Building a Scalable Data-Driven Content Production Engine

Emily Eldridge

Director, Head of Content Marketing Capital One

Bloomin' Brands: A Leader's View of Media Measurement

Danielle Vona

CMO and SVP Bloomin' Brands

A Strategic Approach to Branded Storytelling

Mike Siegel

SVP, Marketing ALSAC/St. Jude Children's Research Hospital

E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands

Michelle Clark

Senior Director, Creative E&J Gallo Winery

Denny's Feeds a New Generation of Creators

Erik Jensen

VP, Brand Engagement Denny's

Mattel: Stories Worth Telling - Fueling Growth the Human Way

Jason Horowitz

SVP, U.S. Marketing, Global Head of Media & Digital Mattel

State Farm: Content marketing in the Influencer Age

Alyson Griffin

VP Marketing State Farm

Verizon: Media at the Speed of 5G - A Fireside Chat with Tony Wells

Tony Wells

SVP Marketing Verizon

A Framework for Success: Pharmative's Measurement-Driven Approach

Tommaso Visentini

Divisional Vice President, Analytics & Insights Pharmative

100+ Stories of Women and Girls from Russia's War Against Ukraine

Olena Davlikanova

Researcher, Project Coordinator, Associate Professor Sumy State University, Kyiv, Ukraine

Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

Sofia Colucci

Global Vice President Miller Family of Brands, Molson Coors Beverage Company

Welcome

Elizabeth Rutledge

Chief Marketing Officer American Express

How the Brand Marketer of the Year Fuels Business Growth through Creativity

For marketers, creativity should be about so much more than advertising. By tapping into the power of creativity, marketing becomes a way to solve real consumer problems. This people-first approach helps to create and grow brands that connect with consumers in relevant ways.

Marcel Marcondes

Global Chief Marketing Officer AB InBev

Step-Changing Marketing Effectiveness – Some thoughts on How to Empower Marketing in the Boardroom

Cannes Lions has been in the business of commercial creativity for nearly 70 years, with many hundreds of record-breaking, award-winning campaigns in their archives. They have now joined forces with industry-leading consultancy The Effectiveness Partnership and together with the experts at TEP, they developed a new effectiveness framework to map and measure the entire chain of value creation from beginning to end. In a world where 89% of marketers say they sometimes or always find it challenging to prove the link between marketing activities and commercial returns, that’s an extraordinarily powerful benefit. In this session we will uncover a unique framework that harnesses the principle of cause and effect to increase the effectiveness of marketing both commercially and creatively and that helps you identify, deliver and connect the right goals and targets, all the way from boardroom commercial strategy to marketing activity.

Moderator: Spencer Fox

Global VP Advisory Cannes Lions

The Cannes Lions Digest: Top Marketing Trends to watch out for in 2023

This presentation delves into the key marketing trends that Cannes Lions uncovered after speaking to all of the Lions jurors and winners and watching all the 170+ stage talks. 

This 30-minutes session will bring you up-to-speed on the most impactful techniques and strategies, provide inspiration from break-through Lion-winning campaigns and serve up expert advice on how to prepare for the trends shaping the future of the marketing industry.

Fiorenza Plinio

Global Head of Creative Excellence Cannes LIONS

First Look: Navigating the Year Ahead

Heading into 2023, a recession looms likely to alter present and future consumer habits. What will the year ahead look like? Dr. Kyle Dropp, cofounder and president of global data intelligence company Morning Consult, will share data and insights gathered from real time data.

Dr. Kyle Dropp

Co-Founder of and President Morning Consult

Powering Into Economic Headwinds

In this session, learn the key tips and tricks for developing self and empowering yourself as a personal brand in the age of economic uncertainty.

Lara Vandenberg

Chief Executive Officer at and Founder Publicist

The DEI Advantage: Leading Diverse Teams That Drive Growth

Participants will learn specific tools to foster an environment of equality and inclusion with their teams that can lead to greater creativity and growth.

Craig A. Coffey

Founder and President Way Maker Leadership

Humanizing Growth Strategies

Meghna Jain

Chief Marketing Officer, Content & Experience Director Institute for Real Growth (IRG)

Seven Habits of Market Growth

In this session, recorded previously during the 2022 ANA Masters of Marketing Conference, Marc shares a roadmap for multicultural market growth with new case studies from P&G brands. As Marc once famously said, "If you're not doing multicultural marketing, you're not doing marketing."

Marc Pritchard

Chief Brand Officer P&G

Sustainability: from Ambition into Brand Action

Based on the key findings from Kantar's Sustainability Sector Index revealing consumer attitudes to sustainable living across 32 countries, this session with Karine Tinquetel, Global Sustainability Lead at Kantar, will share key learnings for brands willing to seek opportunity in sustainability.

Karine Trinquetel

Global Sustainability Lead Kantar

Agile Marketing (101)

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make iterative changes throughout the process. We discuss these values in-detail and show you how you can begin integrating Agile marketing into your team and organization immediately upon completion of our workshop.

Cord Silverstein

Founder and President Advocacy Social

Unlocking Mainstream Green Growth: Understanding Drivers of Customer Choice

Though ~80% of customers consider sustainability when making purchase decisions in any given category, <15% consistently act and purchase on sustainability just to "save the planet". Reaching our collective sustainability ambitions requires massive consumer change. Chief Marketing Officers are well positioned to drive this customer-centric change – to take sustainability beyond the niche and turn it into a growth strategy, to drive Mainstream Green. Driving this change first requires the full organization to deeply understand drivers of customer choice and how those link to sustainability.

Sarah Lichtblau

Principal BCG

B2B Master Class: Why B2B Needs to Transform to B4H

This session will offer insights on how B2B marketing can energize the industry as the world continues to move at the speed of change. This session will also include highlights from the 2022 B2 awards.

Dean Aragón

Chief Executive Officer, Shell Brands International AG Shell

How Marketers Can Gain More Control over Programmatic Transparency

In this session, learn how marketers can maximize their investment and demand transparency in programmatic advertising.

Zena Srivatsa Arnold

Senior Vice President, Carbonated Soft Drinks PepsiCo

Sustainability and Innovation are Powering the World's Strongest Brands

In this presentation, 5-time author Jeff Fromm will cover how the most successful brands in Tomorrowland will:

• Win INSIDE to Win OUTSIDE
• Leverage Innovation to Fuel Sustainability & Growth - THE PURPOSE PROFIT LOOP
• Embrace the United Nations Sustainable Development Goals
• Drive EBITDA while embracing change

Jeff Fromm

Contributor Forbes

Health on Her Terms: Marketers “Hippocratic Oath to Women”

WPP and SeeHer partnered to conduct “Health On Her Terms,” a research study designed to identify significant gaps and continued gender bias in marketing, advertising and media portraying women and their health.  Women handle more than 80% of healthcare spending decisions in the U.S, and they make up 65% of the workforce in the healthcare industry. Yet for all the progress made in gender equality over the years, there are serious disparities and issues in the way women’s health is portrayed in media, and women and other marginalized genders are not framed as a primary audience in health marketing. Women say that they’re likely to be loyal to brands who tackle entrenched and pervasive taboos in media—and speak to them authentically. Join this session to hear more about the findings and ways attendees can take the “Marketer’s Hippocratic Oath to Women”, based on one of the most binding medical oaths in history, to “do no harm” and to drive real change.

Wendy Lund

Chief Client Officer WPP Health and Wellness

Paramount: Building The Betterverse

Building The Betterverse is the latest trend report from Paramount’s Audience Impact and Intelligence team, which explores how marketers can best activate in the metaverse: a new virtual landscape that represents the evolution of the internet, a new creative medium and a once-in-a-generation business opportunity. The report presents a framework for brands to analyze gaming as a precursor to user behaviors in the metaverse, and understand the harms of the internet’s past, in order to fulfill various consumer needs within these virtual worlds. The presentation will provide marketers with actionable takeaways on safely, ethically, and authentically connecting with and engaging these emerging segments, ultimately building “the Betterverse.”

David Pangilinan

Manager, Audience Impact & Intelligence Paramount

Title: The Gen Z Vibe Check: From Truth to Trust

 In a two-part study, SeeHer, in partnership with Horowitz Research, set out to explore how GenZ’s perceptions of identity, gender, roles, and sexual orientation are shifting cultural norms.

The SeeHer GenZ Vibe Check uncovers actionable insights and recommendations from this generation as well as how to connect and create trust through truthful dialogue, authentic allyship and accurate representation.

Latha Sarathy

Chief Research Officer ANA

Sustainable Media Investment Strategies that Drive Growth

In this session, learn the five areas of responsible investment framework, including brand safety, sustainability, data ethics, responsible journalism, and diversity, equity, and inclusion.

Krystal Oliveri

Global Chief Innovation Officer GroupM

Closing Remarks

Nick Primola

Group Executive Vice President ANA Global CMO Growth Council

United Airline's Brand Launch: The Story of How an Airline Became More than just an Airline

Maggie Schmerin

Head of Global Advertising United Airlines

Sephora: Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands

Candace Payne

Senior Director of Campaigns and Content Sephora

We are all Caesars!

Sharon Otterman

CMO Caesars Digital

eos: Evolving with Creativity

Soyoung Kang

CMO eos Products

Standing Up for Agencies

Kristen Cavallo

Global CEO of MullenLowe Group CEO of The Martin Agency

Chipotle: Transforming Social Platforms into Launchpads

Candice Beck

Director, Social and Influencer Chipotle Mexican Grill

Building a Scalable Data-Driven Content Production Engine

Emily Eldridge

Director, Head of Content Marketing Capital One

A Strategic Approach to Branded Storytelling

Mike Siegel

SVP, Marketing ALSAC/St. Jude Children's Research Hospital

Denny's Feeds a New Generation of Creators

Erik Jensen

VP, Brand Engagement Denny's

State Farm: Content marketing in the Influencer Age

Alyson Griffin

VP Marketing State Farm

A Framework for Success: Pharmative's Measurement-Driven Approach

Tommaso Visentini

Divisional Vice President, Analytics & Insights Pharmative

100+ Stories of Women and Girls from Russia's War Against Ukraine

Olena Davlikanova

Researcher, Project Coordinator, Associate Professor Sumy State University, Kyiv, Ukraine