Committees | Events & Webinars | Account-Based Marketing Committee Meeting: Strategies and Future Directions - Insights from the One-Day Conference | ANA

Account-Based Marketing Committee Meeting: Strategies and Future Directions - Insights from the One-Day Conference

This event is over.


Attendees of this committee meeting can look forward to Aaron Smith, our ABM Co-Chair, providing a comprehensive recap of the One-Day Conference titled "ANA’s ABM One-Day Conference: Driving Growth with Strategy, Technology, and Collaboration." Held in Chicago, this event delved into the latest trends and strategies in account-based marketing (ABM), focusing on aligning strategies to quantify ROI, leveraging technology and AI for actionable insights, making focused investments, increasing collaboration across marketing groups, and integrating with sales to enhance the customer journey. Aaron will also open the floor to all attendees, whether they were able to attend the conference or not, inviting them to push these topics further and explore additional areas that the ABM Committee Meetings should cover moving forward. This session promises to be an engaging and collaborative opportunity to shape the future direction of our ABM efforts.


Aaron Smith
Director of Marketing
KPMG U.S.
ABM Co-Chair