Media Leadership

I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:15AM ET)
Open discussion on, "Best Practices For Determining Commercial Wearout: Does The GRP Model Still Apply?" Please come prepared to share and ask questions.

III. SANOFI MEDIA AGENCY SEARCH - LESSONS LEARNED PITCHING THROUGH A PANDEMIC (11:15AM – 11:50AM ET)
In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Dana Bhargava, Head of Experience Planning at Sanofi CHC and David Strome, Client Director at MediaSense will share what they learned through the process, how they managed to effectively conduct the review remotely, and key learnings that can be applied for the future. They will also provide further insights into the interaction and collaboration among Sanofi stakeholders across multiple business units and departments.

Speakers:
Dana Bhargava, Head of Experience Planning - Sanofi CHC
David Strome, Client Director – MediaSense
Matthew Chapman, International Business Director – MediaSense

IV. Q&A WITH SANOFI (11:50 AM – 12:00PM ET)

V. BREAK (12:00 – 12:10PM ET)

VI. FROM AUTHENTICITY TO ACCOUNTABILITY: A DE&I MEDIA INVESTMENT FRAMEWORK (12:10PM – 12:45PM ET)
The events of 2020, from a global pandemic to the social unrest fueled by moments of profound systemic racism, lead the world's largest companies and their media partners to accelerate the critical work of supporting diverse-owned media companies as part of their supply chain partnerships. Additionally, companies strove to deliver messaging that connected with audiences in authentic and meaningful ways. In this session, Amplifi will discuss how they worked with clients to deliver a media investment framework rooted in DE&I, the challenges that need to be addressed, and the role of content in connecting at scale with audiences.

Speakers:
Deva Bronson, EVP, Digital Investment – Amplifi USA
Michael Law, President – Amplifi USA

VII. Q&A WITH AMPLIFI (12:45PM – 12:55PM ET)