Sponsorship & Experiential Marketing

Welcome and Introductions (11:00-11:10AM ET)
Gena Casciano, Director - ANA

I. Roundtable Discussion (11:10-11:30am ET)

Hosted by Committee Co-Chairs:
Dee Hall, Executive General Manager - Advantage Marketing Partners
Cliff Rigano, Head of Culture, Lifestyle & Event Marketing - Jägermeister

II. Racing to the Metaverse: How NASCAR is Engaging New Fans through Virtual Communities (11:30am-12:10pm ET)
It’s taken over headlines and piqued the interest of people all over the world - The Metaverse. So what is the metaverse and how can brands use it to their advantage? Hear how NASCAR has hit the virtual streets, building customized digital experiences across platforms like Roblox, Rocket League and Zed Run. Dive into a first-of-its-kind collaboration with NASCAR and Roblox and learn how it’s set the stage for brands to show up more authentically with consumers and engage new fans. 

Speaker:
Nick Rend, Managing Director of Gaming & Esports - NASCAR 

III. Hulu Shares Digital & Social Strategies for Creating Online Experiences (12:10-12:50pm ET)
Join Hulu as they unpack some of the factors that marketers should learn and know about social media to create the best online experience to better engage audiences, generate engagement and fulfill sponsorships. 

Speaker:
Tatiana Holifield, Head of Brand Social - Hulu | Disney Streaming

Closing Remarks (12:50-1:00pm ET)

**Schedule subject to change

Speaker Bios

Nick Rend
Managing Director of Gaming & Esports
NASCAR

Nick Rend is Managing Director of Gaming & Esports at NASCAR where he leads the company’s gaming strategy and creates new content and fan engagement opportunities via Esports, gaming and other virtual platforms. Rend is also responsible for contributing to NASCAR’s metaverse strategy, identifying new ways to expand the company’s brand presence on Web3.

In 2021, Rend spearheaded several gaming initiatives, including a first-of-its-kind collaboration with Jailbreak on Roblox and a partnership with Discord in which NASCAR became the first league to launch on the social community platform. He also oversaw the continued success of the eNASCAR Coca-Cola iRacing Series, which experienced another record-breaking season.

Rend joined NASCAR in January 2021 after spending 13 years with the company from 2005 – 2018 when he worked in Licensing and Consumer Innovation. More recently he’s served as a consultant, providing strategy development and marketing guidance to global sports organizations and technology companies.


Tatiana Holifield
Head of Brand Social
Hulu | Disney Streaming