Commerce Marketing

INTRODUCTIONS (11:00AM – 11:15AM)
John Paquin, Director of the Commerce Committee, ANA

ROUNDTABLE DISCUSSION (11:15AM-11:35AM)

I. How Pepsico Brands are Using Personalized Advertising to Drive Results (11:35AM – 12:15PM)
During this 20-minute presentation you will learn via a PepsiCo Case study with PepsiCo’s Gatorade and Yachak

• How personalized advertising can drive results while respecting consumer privacy
• Which data points should be layered to drive relevancy and conversion among qualified audiences
• How “Moments” can be leveraged to future-proof your targeting for an identifier-less world

Speakers:
Stacey Nachtaler, Omnichannel Marketing Director: Strategy & Capabilities, PepsiCo
Risa Crandall, SVP CPG Strategy + Sales, Aki Technologies
Cristina Costa, Sales Director CPG, Aki Technologies 

II. Driving Performance Through Innovation with Mondelez (12:15PM – 12:55PM)
The Mondelez Shopper Marketing Group is laser-focused on elevating digital marketing investment, execution and performance and strives to be at the forefront of digital innovation.  

During this session, we’ll discuss: 

• How the team has adopted a “testing and learning” mindset – extending reach and measurement through their expanded use of new multi-touch performance-based capabilities like Digital Out-of-Home, Promotion Amplification, QR codes and more. 
• How innovation in media is paving new exciting frontiers. The ability to bridge the physical and digital worlds across the path to purchase is here and measuring impact is powerful and instrumental to future success. 
• How to secure incremental value and drive results by leveraging measurement-led insights to better understand creative, audience and buyer types for each campaign. 

Speakers:
Yolanda Angulo, Director of Customer Marketing, Mondelez International 
Rebecca Poolman, Group Director for the Food Vertical, Quotient 

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