Multicultural Marketing & Diversity, Hosted by Campari America

Registration & Networking Breakfast (9:00 am -9:30 am)

Opening Remarks & Introduction (9:30 am - 9:35 am)

Icebreaker & Roundtable Discussion (9:35 am - 10:00 am)

Session I: Campari's Commitment to a Diverse Blend of Influences (10:00 am - 10:45 am)
Their iconic brands keep making a difference in the Multicultural space by putting inclusivity at the front. Learn more about their Grand Marnier's recent initiatives around a tentpole of cultural events. Moreover, they will discuss their Espolòn tequila work about the Day of the Dead.

Speakers:
Andrea Sengara, Head of Marketing- Campari America
Mark Watson, Senior Marketing Director- White Spirits- Campari America
Sonia Lessuck, Marketing Director- French Icons- Campari America
John Mutterperl, Senior Consumer Insights Director- Campari America

Session II: Trojan Brand & Queer Men: A Perfect Pairing (10:45 am - 11:30 am)
Since 2021, the Trojan Brand has engaged the queer male audience with a variety of uniquely insight-based creator engagements, media partnerships, product integrations, event sponsorships and more that go deep into culture while staying true to the brand’s strategy and equity. The result has been consistently high performance across all KPIs, organic press pickup, numerous awards, and most importantly, genuine kudos and love from our consumers. Hear from Trojan and their agency partners on the brand’s journey through research and strategic insight development to creative targeted activations across multiple channels that consistently win both industry recognition and community praise.

Speakers:
Mary Conway, Associate Director of Marketing- Church & Dwight Co. Inc.
Matt Wagner, VP of Client Services- Target 10

Break (11:30 am - 11:40 am)

Session III: Activating A Historic Neighborhood Through Diverse Programming (11:40 am - 12:25 pm)
The Seaport in New York City is a historic neighborhood that has undergone a renaissance over the last 7 years. Transforming from its perception as a tourist trap, the neighborhood is now a well-known destination for locals and travelers alike. Helping to drive this shift in perception is a year-round calendar of robust programming that utilizes partners to expand awareness to a diverse, new audience. 

Speaker:
Ellie Chamberland, Vice President of Marketing- The Seaport 

Closing Remarks (12:25 pm - 12:30 pm)

Lunch (12:30 pm - 1:15 pm)

Cocktail Hour (1:15 pm - 2:00 pm)
Enjoy some of the iconic Campari America spirits during a networking cocktail hour.