Mobile Marketing
This event is over.
Related Content
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. ALL DETERGENT: CONNECTING WITH MOBILE MOMS (10:00-11:00AM)
In Summer 2014, All® brand laundry detergent created a "Summer Plan" campaign targeted to Moms that turns their mobile device into a movie-making machine, fortifying a customer experience designed to increase brand recall and affinity. In this session, Brendan O'Marra, Director, Integrated Marketing Communications – Sun Products Corporation and Scott Gelber, Executive Digital Director – Merkley and Partners, will share insights, key takeaways, results and lessons learned from this groundbreaking campaign.
Speakers:
Brendan O'Marra, Director, Integrated Marketing Communications – Sun Products Corporation
Scott Gelber, Executive Digital Director – Merkley and Partners
II. ADOBE'S MOBILE AND DATA INTEGRATION CASE STUDY (11:15AM-12:15PM)
Data and mobile are becoming so closely intertwined in the world of today's mobile consumer. In this session, Matt Asay, VP of Mobile – Adobe will share how they capture and use data to target consumers in a mobile first, mobile everywhere world.
Speaker:
Matt Asay, VP of Mobile – Adobe
III. LUNCH AND MEMBER ROUNDTABLE DISCUSSION: NATIVE ADVERTISING (12:15-1:30PM)
In this session, we will share results of a recent ANA survey on Native Advertising that revealed 58% of all respondents have engaged in native advertising and also provides insights on budgets, measurement, disclosure, and overall management of native advertising. We will also discuss key takeaways from today's meeting and open the floor for ANA Mobile Marketing Committee members to suggest topics for future meetings.
Facilitators:
Jack Haber, Vice President, Global Advertising and Digital – Colgate-Palmolive Company
Meghan Medlock, Director, Committees – ANA
Shannon Scanlin, Associate Manager, Committees – ANA