Mobile Marketing
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NETWORKING BREAKFAST (9:00– 9:30)
INTRODUCTIONS (9:30– 9:45)
I. KRISPY KREME: HAPPINESS HOT NOW CASE STUDY (9:45-10:45AM)
In this session, Tim Sabo, Global Creative Director – Krispy Kreme and Mark Logan, Senior Vice President, Digital Innovation – Barkley will review the successful integrated mobile case study for the Krispy Kreme Hot Light App campaign that merges the physical and mobile worlds, innovates at a "sweet" spot for consumers, and leverages innovative mobile trends. Tasty treats will be included for all to share!
Speakers:
Tim Sabo, Global Creative Director – Krispy Kreme
Mark Logan, Senior Vice President, Digital Innovation – Barkley
II. THE NEW YORK TIMES: MOBILE RESEARCH AND CROSS PLATFORM STUDY RESULTS (11:00AM-12:00PM)
Currently, digital news consumers get information from web-native sources, but turn to "established" outlets like the The New York Times, CNN, etc. for major events and mobile news. This is one of several findings in a national survey, commissioned by The New York Times, which examines the cross-platform behaviors of news consumers. In this session, Brian Brett, Executive Director, Customer Research – The New York Times will discuss the survey's results, including explanations on how different social networks are used for news consumption and differences between mobile and non-mobile news consumers.
Speaker:
Brian Brett, Executive Director, Customer Research – The New York Times
LUNCH (12:00-12:30)
III. HOME DEPOT: MOBILE TARGETING DRIVES DIY CONSUMERS (12:30-1:30PM)
Robyn Simburger, Media Director – The Home Depot and Ed Gorman, Executive Vice President, Managing Director – Carat will share how custom mobile circular creative and location-based targeting drove "on-the-go consumers" into their local Home Depot store for holiday DIY weekend projects and delivered unparalled results in consumer engagement and sales.
Speakers:
Robyn Simburger, Media Director – The Home Depot
Ed Gorman, Executive Vice President, Managing Director – Carat
IV. RECAP OF 2012 ANA MOBILE MARKETING CONFERENCE/IDEAS FOR FUTURE MEETINGS (1:45-2:15PM)
This session will recap the 2012 ANA Mobile Marketing Conference, will call on all members to provide suggestions for topics for future 2013 Committee Meetings and will cover any other relevant Committee business.