Mobile Marketing

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. THE FUTURE OF MOBILE AS A MEDIA DISRUPTOR (10:00-11:00AM)
We live in a multi-device world and mobile is at its center. In this session, Josh Engroff, Chief Digital Media Officer – The Media Kitchen, will share insights on how mobile is the enabler of the Internet of Things and what the future of the mobile-driven, post-PC era of connectivity holds. This session will also explore why mobile has seen such rapid growth and dissect various media disruptors and their implications on the industry as a whole.

Speaker:
Josh Engroff, Chief Digital Media Officer – The Media Kitchen


II. IKEA MOBILE MARKETING CASE STUDY (11:15AM-12:15PM)
In this session, Katy Lee, Marketing/Ad Specialist and Jessica Santiago, Local Marketing Specialist at IKEA North America will discuss how they have created and built a mobile optimized social community as well as their Hispanic mobile experience.

Speakers:
Katy Lee, Marketing/Ad Specialist – IKEA North America
Jessica Santiago, Local Marketing Specialist – IKEA North America


LUNCH (12:15-1:00PM)


III. MEMBER ROUNDTABLE DISCUSSION (1:00-1:30PM)
In this session, will discuss key takeaways from today's meeting and open the floor for ANA Mobile Marketing Committee members to suggest topics for future meetings.

Facilitator:
Albert Hwang, Vice President, Marketing – Prestige Brands, Inc.


IV. STARWOOD HOTELS & RESORTS: BRINGING THE REAL-WORLD EXPERIENCE TO MOBILE (1:40-2:30PM)
In the hospitality space, personalization is paramount to providing exceptional and memorable experiences for guests, especially for the mobile consumer. In this session, Glenn Stress, Director of Digital (Americas) – Starwood Hotels & Resorts will share their innovations in customer-centric mobile experiences, native apps, and data-driven mobile guest enhancement tools to provide the highest quality experience.

Speaker:
Glenn Stress, Director of Digital (Americas) – Starwood Hotels & Resorts