Media Leadership, West Coast Chapter
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NETWORKING BREAKFAST (9:00 – 10:00AM)
WELCOME/INTRODUCTIONS (10:00 – 10:15AM)
I. LEVI STRAUSS & COMPANY MEDIA CASE STUDY (10:15-11:00AM)
Tripp Gobble, Global Social Engagement Strategist - Levi Strauss & Company will share a successful trans-media activation case study around their Commuter product line. This presentation will feature the learnings around traditional and digital media integration, digital storytelling, and hyper-local relevance of content.
Speaker:
Tripp Gobble, Global Social Engagement Strategist– Levi Strauss & Co.
II. PROGRAMMATIC BUYING, AGENCY TRADING DESKS, AND DIGITAL DATA MANAGEMENT TRENDS (11:15-12:15PM)
In this session, Michael Greene, Director of Research – Audience Science and leading industry expert will share some key trends in some hot topics in digital marketing – programmatic buying, agency trading desks, and digital data management.
Speaker:
Michael Greene, Director of Research – Audience Science
LUNCH (12:15 – 12:45PM)
III. LIVE NATION SHARES CROSS PLATFORM MEDIA PROGRAM CASE STUDY (12:45-1:25PM)
Today, musicians are forced to turn to new innovations in technology and media to engage directly with their fans in a new way and across multiple platforms. It is no different for brands. Engaging with consumers in a way that is relevant to where they are and what they are doing, at any given moment, is the key to any successful campaign. To showcase this, Ben Long, Vice President - Strategic Alliances Technology & Innovation Lead, North America - Live Nation Network will share a colorful case study of a recent global marketing & media campaign between one of the world's largest communication platforms, Skype and the world's most powerful celebrity, Lady Gaga. This session will feature how they tackle cross-platform media programs, including reach and frequency, measurement, results, lessons learned, and key takeaways for fellow marketers.
Speaker:
Ben Long, Vice President - Strategic Alliances Technology & Innovation Lead, North America - Live Nation Network
IV. ADOBE SYSTEMS: SOCIAL MEDIA MEASUREMENT CASE STUDY(1:30-2:15PM)
In this session, Maria Saltz, Senior Manager, Social Media Analytics – Adobe Systems will share a social media measurement case study on how they strategize, plan, execute, and structure their organization to plan and measure social media.
Speaker:
Maria Saltz, Senior Manager, Social Media Analytics – Adobe Systems