Media Leadership Committee, West Coast Chapter

The Media Leadership Committee, West Coast Chapter is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers (i.e., the media leaders at some of the most important companies in the world!), as well as an outside perspective from invited guests.

This committee helps program the ANA Media Conference, next planned for April 10-12, 2019 at The Ritz-Carlton Grande Lakes in Orlando, FL. Presentations and event recaps from the 2018 Media Conference can be found here.

Committee Chair: Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics, Inc.

ANA staff managing the Media Leadership Committee, West Coast Chapter are Meghan Medlock and Molly Knol.

Discussion Topics

• Media transparency
• Media measurement
• Data
• Emerging media opportunities (e.g.: VR, AR, AI, etc.)
• Digital media trends
• Programmatic media buying
• Content marketing
• Video
• Media agency relationship management
• Organizational structure for internal media management
• Global media issues

Leadership Initiatives

The Digital Transformation of Video Advertising Arrives
This report from the ANA and Forrester will help marketers plot a course to an omnichannel TV and video strategy, establish new processes, and upgrade their planning and buying skills. The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.