Marketing Futures
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NETWORKING BREAKFAST (9:00 – 9:45am)
INTRODUCTIONS (9:45 – 10:00am)
I. DELOITTE DIGITAL: THE FUTURE OF RETAIL (10:00 – 10:45am)
Today’s retail landscape is changing rapidly, remapping how marketers try to influence the purchase process. In this session you’ll hear from Lokesh Ohri, a Retail Consulting Leader in Deloitte Digital’s Advertising, Marketing, and Commerce practice. Lokesh will share real-life innovative strategies and technologies marketers are using to connect with consumers. He’ll discuss Deloitte Digital’s Clerk & Green store, which showcases a platform that allows retailers to reimagine their omnichannel retail experience to increase conversion, enrich customer engagement, and boost in-store productivity.
Speaker:
Lokesh Ohri, Principal – Deloitte Digital
II. NATIONWIDE FINANCIAL: CREATING DIGITAL EXPERIENCES THAT POWER PERSONALIZATION AND DRIVE BUSINESS (10:45 – 11:30am)
Marketing has played an increasing role in the future of business, and the customer experience platform is critical in expanding opportunities across products, channels and business units. This presentation will focus on how service based companies with sensitive customer intelligence can identify transformation opportunities, even amid a predominantly legacy culture.
Speaker:
Mike Ruffing, Senior Consultant, Consumer Engagement & Capabilities – Nationwide Financial
III. COMMITTEE ROUNDTABLE DISCUSSION (11:30am – 12:00pm)
We will discuss the emerging trends that will impact marketers now and in the future including AI, the future of retail, AR, VR, and more.
Moderator:
Molly Knol, Director – ANA
LUNCH (12:00 – 1:00pm)
IV. MICROSOFT AND LISTEN: EMPOWERING CULTURE THROUGH TECHNOLOGY (1:00 – 2:00pm)
In the era of the attention economy, the experiences and content we create need to be a valuable investment of people's time. This approach is important for all brand marketers and agencies, but sensory experience company, Listen, and Microsoft have innovated their approach and amplified its reach. In this presentation, Listen and Microsoft will talk about how they use technology, including AI, MR and volumetric capture, to collaborate and work to empower culture through unique sensory partnerships, rather than chase it through traditional sponsorships.
Speakers:
Ryan Gaspar, Director of Brand Partnerships – Microsoft
Brett Volker, Founding Partner – Listen