In-House Agency

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:10 – 11:30am ET)
Engage your fellow committee members in open discussion around evolving issues and current challenges with in-housing. Come prepared to share! This is your opportunity to ask questions!

Moderator:
Jessica Cipolla-Tario, Vice President, Global Creative Services – Sony Interactive Entertainment and In-House Agency, West Coast Chair

III. LIONSGATE IN-HOUSE MARKETING’S MARTECH HOLLYWOOD STORY (11:30am – 12:10pm ET)
Evaluating and implementing project management, financial reporting, and DAM software systems is a common challenge for all in-house marketing organizations. Lionsgate will share insights on how it successfully navigated legacy and new systems across theatrical, home entertainment, creative, publicity and marketing groups utilizing Prodigy, a cloud-based production data collection and reporting platform.

Speakers:
Ross Necessary, SVP Global Marketing Operations – Lionsgate
John Lipuma, CEO - Prodigy by PostAds Group

IV. BREAK (12:10 – 12:20pm ET)

V. SETTING A STRONG FOUNDATION FOR IN-HOUSING SUCCESS (12:20 – 1:00pm ET)
There's a reason in-house agencies have continued to be on the rise since ANA's groundbreaking 2018 report. A strong, well-run in-house agency provides myriad benefits: control, cost savings, flexibility, and more. But marketers who think it's as simple as hiring and training a team risk gumming up the works and missing out on the advantages of in-housing. In this session, Cullen Urbano, vice president of consulting and marketing transformation at Media.Monks, will share a framework marketers can use to assess their in-house agency's operational needs and how to approach building the right in-house team.    

Speaker:
Cullen Urbano, VP of Consulting and Marketing Transformation - Media.Monks