In-House Agency

I. WELCOME (11:00 – 11:05AM ET)

II. IN-HOUSING AT T-MOBILE: A STORY OF TRANSFORMATION AND VALUE CREATION (11:05 – 11:40AM ET)
When T-Mobile set out to bring its paid media in-house, they approached the challenge with two main objectives: build a best-in-class digital team and create a more efficient operating model. T-Mobile realized that, besides assessing processes and operational factors for media management, building the foundation of a supportive, transparent culture would be central to establishing a best-in-class digital team.

In this session, T-Mobile and in-housing consulting partner Media.Monks will speak on how they created an in-housing strategy and executed a smooth transition through collaboration based on openness, flexibility, and an unparalleled focus on people. This in-housing model has not only delivered on the two main objectives outlined above, but importantly has also created a culture of transparency and trust that has gained attention throughout the T-Mobile organization.

Speakers:
Evan Barocas, Senior Director, Digital Media - T-Mobile
Travis Groves, Sr. Director, Media Operations – Media.Monks

III. E&J GALLO WINERY: CREATING AND BALANCING SUCCESS IN A HOUSE OF MANY BRANDS (11:40AM – 12:15PM ET)
The internal team at E&J Gallo Winery is tasked with producing best-in-class creative to support the growth of the company’s more than 100 wine and spirits brands. Touching an average of 50 brands a month along with briefs coming from 30+ internal teams, Gallo Creative is built around principles that allow it to quickly shift between brand aesthetics, business partners, competitive pressures, and operational methodologies. Michelle Clark, senior director of creative at E&J Gallo Winery, will take you through some of the core practices required to serve so many brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.

Speaker:
Michelle Clark, Senior Director – Creative, E&J Gallo Winery

IV. BREAK (12:15 – 12:20PM ET)

V. IMPLICATIONS OF THE NEW 2022 SAG-AFTRA COMMERCIALS CONTRACT NEGOTIATIONS FOR IN-HOUSE AGENCIES (12:20 – 1:00PM ET)
Negotiations on the new SAG-AFTRA Commercials Contract and SAG-AFTRA Audio Commercials Contract concluded on April 5 and the contract was approved by the Union board April 9. The deal is now out for ratification by SAG-AFTRA members. This year brings historic changes to the contract that will make union production less expensive, more predictable, and simpler. Stacy Marcus, Chief Negotiator for the JPC, will provide a breakdown of the key terms you need to be aware of going into the new 3-year deal.  The contracts are valued at $1 billion in annual advertiser spend -- $3 billion over the 3-year term of the contracts.

Speakers:
Stacy Marcus, Chief Negotiator – JPC; Partner, Reed Smith LLP
Michael Isselin, Legal Counsel  - JPC; Senior Associate, Reed Smith LLP