Influencer Marketing

Welcome and Introductions (11:00-11:15AM ET)
Leah Marshall, Director, Influencer Marketing - ANA

I. Doritos Builds Brand Partnerships with Diverse Creators (11:15am-12:00pm ET)
As the creator space evolves and marketers look to branch out their network of talent to be more inclusive, it’s important to realize that this goes beyond just checking a box. Learning to effectively and holistically work with diverse talent can go a long way to benefit not only the direct relationships with talent but will also show in the work that is created and produced for consumers. In this session, you’ll hear from Doritos on how marketers can strengthen and build meaningful relationships with diverse creative talent, which benefits their brand, products and the entire creator ecosystem. 

Speakers:
Rob Zmitrewicz, Marketing Director - Doritos
Irina Shames, SVP, Head of Strategy - 3BLACKDOT 

II. 3 Day Blinds Takes Influencer Marketing In-House with Tagger Media (12:00-12:45pm ET)
With Influencer Marketing on the rise and the world of social media constantly changing, 3 Day Blinds needed to adjust their influencer strategy. That's when the company decided to create their own in-house influencer marketing agency and turned to the influencer marketing platform Tagger Media for help. Kelsey Formost, Senior Director of Content & Branding at Tagger Media, and Alexandra Walsh, Content Marketing Specialist at 3 Day Blinds, will present on the benefits and impact for this shift.

Speakers:
Alexandra Walsh, Content Marketing Specialist - 3 Day Blinds
Kelsey Formost, Senior Director of Content & Branding - Tagger Media

Closing Remarks (12:45-1:00pm ET)