Influencer Marketing
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HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30AM ET)
I. RELATIONSHIPS AT THE HEART OF THE MARKETING MIX: LESSONS FROM PIZZA HUT’S INFLUENCE STRATEGY (11:30am-12:15pm ET)
From product launches, to brand activations, to everyday content that acts as a connective tissue with fans, Pizza Hut’s influence program sits at the center of its integrated marketing strategy. Learn from Pizza Hut and RQ about how investing in authentic relationships—with celebrities, creators, brands, & fans—helps Pizza Hut drive brand love and stay culturally relevant.
Speakers:
Lauren Bowles, Associate Manager, Marketing, Pizza Hut
Melanie Campfield, Account Director, RQ
II. MARTHA STEWART & SNOOP DOGG LIGHT UP WITH BIC (12:15-1:00pm ET)
Join BIC’s Marketing Director to learn about their creative collaboration with lifestyle icon Martha Stewart and rapper/cannabis brand owner Snoop Dog on the EZ Reach lighter, perfect for candles… and more. This session will highlight how the partnership helped BIC capture a 4% share of the non-refillable pocket lighter purchases and drive spillover effects on BIC’s overall sales to help grow 5% year over year. Hear how the iconic duo helped make this the most successful new product launch in the category for BIC.
Speaker:
Jeany Mui, Marketing Director, BIC