Ethics Policy
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2:00 pm – 2:15 pm ET:
Welcome & Survey
Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive
2:15 pm – 2:35 pm ET:
Testimonials and Endorsements: FTC Rulemakings & Enforcement Activity
The FTC released long-awaited revisions to its guides for the use of endorsements and testimonials at the end of June. It included updated definitions and new guidelines around reviews. One day later, it announced a whole new rulemaking on the use of consumer reviews and testimonials, which would address "fake" reviews, buying reviews, "insider" reviews, and review suppression. Even without the new rule in place, it also recently announced an enforcement action against an online retailer for misleading consumers by suppressing negative reviews.
ANA weighed in on the revisions to the guidelines and is preparing to file on the consumer review rulemaking. We'll discuss where things stand and what marketers need to know to stay on the FTC's good side.
David Buzby | Senior Director, Government Relations | ANA Law, Ethics, and Government Relations
2:35 pm – 3:00 pm ET:
AI and Ethical Considerations for Brands and Organizations
Learn the latest ethical challenges with AI. There are many factors to consider, differing viewpoints and pending regulatory efforts. Share your strategies and concerns about this issue.
3:00 pm – 3:25 pm ET:
Center for Ethical Marketing Update
- We’ll provide updates on the:
- Ethics Code Initiative
- Data Privacy Framework and the ANA DPF Dispute Resolution mechanism
- End-of-the-year review of top consumer and regulator concerns and potential solutions…
Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing
3:25 – 3:30 pm ET:
Wrap Up
Senny Boone | SVP ANA Center for Ethical Marketing (Facilitator)
Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing
The schedule is subject to change.