The next step in the evolution of the DAA Principles has arrived, incorporating a new privacy framework for Addressable Media Identifiers (AMIs), such as tokens, cookies, and other emerging technologies that will drive the future of advertising. A two-year initiative led in part by ANA culminated in the creation of the policy framework that governs the use of AMIs, and the DAA has incorporated that framework into its broader self-regulatory program to ensure consistency and ease-of-implementation for advertisers, agencies, media owners and other stakeholders. DAA and business leaders will share more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.

2:40 pm – 3:10 pm ET

CCPA and the Fortune 100: Widespread Ad Compliance Challenges

- Dan Frechtling | CEO | Boltive

Consumers' right to control data sharing is one of the key principles of privacy regulation, from GDPR to CPRA. Nearly all fortune 100 brands claim to be fully compliant, but only 33% of companies are compliant with CCPA opt-out consent requirements. For brands who are fully compliant, 30+% of all user opt out requests are not fully executed, resulting in reputational risk, wasted ad dollars (e.g. improper retargeting) and possible regulatory action. What happens to data privacy when the pipes that connect tech vendors fracture, and opt-out signals are lost? We will report results from our research on privacy compliance among the Fortune 100, including root causes and ways to remediate, and regulatory implications for affected firms.

3:10 pm – 3:25 pm ET

Member Roundtable Discussion

Engage with your fellow committee members in open discussion around evolving issues and current challenges with digital advertising including moving to a cookieless world. Come prepared to share! This is your opportunity to ask questions!

- Senny Boone | SVP ANA Nonprofit Federation & Center for Ethical Marketing (Facilitator)

3:25 pm – 3:30 pm ET

Closing Remarks Wrap Up

- Senny Boone | SVP ANA Nonprofit Federation & Center for Ethical Marketing

*Schedule subject to change.

ANA Committee Member Testimonial - Epiroc USA

"ANA Committees have a certain divergent power. The discussions that happen here help me see my own projects and challenges from quite an unusual perspective. It is like rapid prototyping: you learn what works best for CPG, B2B, or Service sector, morph it with your own unique scenario – and some great ideas might come out of it. That is the value of the Committees."
Mila Armer, Strategic Marketing Manager, Epiroc USA