Kick Off The Holidays! The Future is Here

B2B Committee and After Hours Networking Reception

Committee Meeting - 2:00 pm - 5:00 pm

The Future is Already Here – 2018 Highlights and 2019 Predictions

The team that runs LinkedIn’s B2B Marketing Trends Series will share their thoughts and contrarian takes on what ideas worked in 2018 and what ideas will shape the future of B2B marketing in 2019 and beyond.

Jann Martin Schwarz 
Global Director, Market Development
LinkedIn

Brand2Demand: Connecting the CX to Achieve Ambitious Growth Goals

How are some B2B marketers able to achieve a high level of brand differentiation and ambitious growth? By making the connection between “brand” and “demand” throughout the entire customer experience. Learn how HSBC is connecting the customer experience to accelerate growth the for U.S. commercial banking business.

• How can hidebound concept of “above the line” and below the line” be replaced by a “through the line” approach that puts measurable performance at the heart of all marketing activity?
• How can a brand and its agencies truly “get connected” to create the required brand/demand interlock?
• And importantly, how can brands utilize martech to best effect to deliver connected and personalized experiences at scale? 

Andrea Ceccarelli
Head of Marketing
HSBC Commercial Bank

Tom Stein
Chairman and Chief Client Officer
Stein IAS

The Future of Marketing: What B2B can Learn from D2C

B2B brands are, in many cases, direct-to-customer (D2C) marketers – not unlike the recent wave of trendy D2C brands like Bonobos, Casper and Warby Parker. So what can B2B companies learn from them? Hear from D2C experts at Resonance Companies, a hot new manufacture-on-demand fashion company, challenging the apparel industry with a powerful D2C model.

Max A. Kalehoff
Marketing Futurist

 B2B After Hours Networking Reception - 5:00 - 7:00 pm

Join us for the B2B Committee's first-ever After Hours reception.

Learn how to optimize your CX initiatives by harnessing the power of an effective content strategy at the B2B Committee After Hours reception. Colleen Jones, head of content at MailChimp, helps us kick off the After Hours series as she participates in a Q&A session on content marketing. Colleen is the author of "The Content Advantage (Clout 2.0): The Science of Succeeding in Digital Business through Effective Content."

Enjoy light hors-d'oeuvres, drinks and good conversation.