Agency Relations

I. WELCOME (11:00am – 11:10am ET)

II. MEMBER DISCUSSION: RFP PROCESS/VIRTUAL RFPS (11:10am – 11:50am ET)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a “closed door” environment, leveraging knowledge and insights from peers that can be applied to your own business. Often times, marketers are faced with similar challenges. In this session, we’ll discuss the topic of the RFP Process, what has changed in the virtual RFP scenario, and what will be carried over in traditional pitching in the future.

Moderators:
Nicole Apple, Head of Global Strategic Agency Management – Kimberly-Clark and Agency Relations Co-Chair
Kerry Kielb, Director, Global Agency Strategy and Operations – InterContinental Hotels Group (IHG) and Agency Relations Co-Chair
Chris DeMarco, Sr Industry Manager A&M Procurement - PepsiCo
Annette Cerami, Manager, Indirect Procurement – Constellation Brands

III. AGENCY SEARCH SIMPLIFICATION (11:50am – 12:20pm ET)
In this discussion, ANA will discuss an upcoming project regarding Agency Search Simplification.

Moderator:
Greg Wright, Vice President, Content Marketing - ANA

IV. BREAK AND NETWORKING (12:10pm – 12:20pm ET)

V. AMPED UP: HOW IHG AGENCY MANAGEMENT AND PROCUREMENT HAVE WORKED TOGETHER TO TRANSFORM THE GLOBAL AGENCY MODEL (12:20pm – 1:00pm ET)
The IHG Agency Management and Procurement teams (AMP) came together beginning in 2018 to redefine how the company identifies, orients, and evaluates agency partnerships. IHG will share how working as a seamless team, the new model drove major fee savings, improved roster agency relationships and optimized processes, all of which proved critical when COVID-19 hit in 2020.

Speakers:
Kerry Kielb, Director, Global Agency Strategy and Operations – InterContinental Hotels Group (IHG) and Agency Relations Co-Chair
Stacy Joslin, Global Marketing Procurement Lead – InterContinental Hotels Group (IHG)