Agency Relations
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I. NETWORKING BREAKFAST (9:30 – 10:00AM ET)
II. WELCOME AND INTRODUCTIONS (10:00 – 10:20AM ET)
III. MEMBER ROUNDTABLE DISCUSSION: AGENCY ROSTER STRATEGY (10:20 – 11:00AM ET)
How do leading companies organize their agency rosters to meet demand across the entire marketing ecosystem? Engage your peers in this roundtable discussion on agency roster strategy. Come prepared to share the challenges and opportunities you've experienced in organizing your agency rosters, and learn from others in the agency relations space on the unique strategies they've incorporated to find success.
Moderators:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and Agency Relations Committee Co-Chair
Kwan Yim, Director, Global Agency Management – Citi and Agency Relations Committee Co-Chair
IV. AARP: “WE THRIVE TOGETHER” (11:00 – 11:45AM ET)
Last year, AARP won the ANA’s Multicultural Excellence Award for marketing to the age 55+ market. Their “We Thrive Together” campaign represented a successful partnership with fluent360, an ad agency proficient in marketing to diverse audiences. Shani Hosten, VP of DE&I African American/Black Strategy & LGBTQ+ Strategy, will detail how AARP identified fluent360 to not only be their agency partner for this award-winning campaign, but for other diversity campaigns across their marketing strategy.
Speaker:
Ciana Bell, Account Director – fluent360
Shani Hosten, VP of DE&I African American/Black Strategy & LGBTQ+ Strategy – AARP
V. BREAK (11:45AM – 12:00PM ET)
VI. AGENCY AGILE: SCOPING CHALLENGES IN CLIENT/AGENCY RELATIONSHIPS (12:00 - 12:45PM ET)
AgencyAgile have worked with more than 200 agencies and client side marketing organizations on a scoping process that proves challenging for both the agency and client. Through those experiences, CEO Jack Skeels and senior consultant Maya Krauss will offer best practices for both parties entering their next scoping conversations to ensure that the work is delivered on time and on budget.
Speakers:
Maya Krauss, Senior Consultant – AgencyAgile
Jack Skeels, CEO – AgencyAgile
VII. NETWORKING LUNCH (12:45 – 2:00PM ET)