Agency Relations Committee Meeting

I. WELCOME REMARKS (11:00 – 11:05a.m. ET)

II. AGENCY COMPENSATION MODELS: PAY FOR PERFORMANCE (11:05 – 11:45a.m. ET)
Join us for a panel discussion featuring members of the Joint ANA/4A’s Compensation Task Force as they discuss the pay for performance agency compensation model. Come prepared with questions for our panelists as they outline use cases of pay for performance, the challenges and opportunities it presents, and how it impacts the client-agency relationship.

Moderators:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and Agency Relations Committee Co-Chair
Kwan Yim, Director, Global Agency Management – Citi and Agency Relations Committee Co-Chair

Panelists:
Denis Budniewski, Executive Director of Marketing Investment and Transformation – Verizon
Andrew Graff, Chief Executive Officer – Allen & Gerritsen
Richard Tan, Chief Financial Officer and Partner – FIG

III. CITIZENSHIP AND SUPPLER RELATIONSHIP MANAGEMENT AT JOHNSON & JOHNSON (11:45a.m. – 12:20p.m. ET)
In previous Agency Relations Committee meetings, concerns over sustainability practices were raised. Clients find it challenging to identify agency partners that will work in accordance with their ESG goals. Bree Olivari, director of medtech media and procurement and Johnson & Johnson, has developed a passion for sustainability and its impact on supplier relations. Here, Bree will detail her advice for crossing the sustainability divide and how to source strategically against ESG goals.

Speaker:
Bree Olivari, Director, MedTech Media and Agencies Procurement – Johnson & Johnson

IV: BREAK (12:20 – 12:25p.m. ET)

V. STOP MAKING SENSE: THE ART OF INSPIRING AD AGENCIES (12:25 – 1:00p.m. ET)
Michael Fanuele will share the irrational secrets for inspiring your agency partners to do their very best work. Having been an agency-side strategist and a client-side marketer, Michael has won more awards for effective marketing than anybody in the industry. Along the way, he’s learned what it takes to be a marketing muse.

Speaker:
Michael Fanuele, Founder & Director – Lab of Creative Commerce