Marketing Procurement Day

MARKETING PROCUREMENT DAY

NETWORKING BREAKFAST (9:00 – 9:45 AM)
WELCOME by Mark Hudson, Category Manager – Marketing / Media Procurement – Walgreen Company (9:45 – 10:00AM)
INTRODUCTIONS (10:00 – 10:15 AM)


I. FIRESTARTER SESSION: AGENCY COMPENSATION STRATEGIES (10:15 – 11:00AM)
In this roundtable discussion and panel, members of the ANA Advertising Financial Management Committee, will discuss their perspective on agency compensation. They'll share their experiences with what agency compensation model works best (and worst) depending on the agency relationship and structure. They'll also discuss how agency compensation has evolved at their respective companies.

Panelists:
Erik Anderson, Manager - Global Sourcing (Marketing) - DISCOVER
Mark Hudson, Category Manager – Marketing / Media Procurement – Walgreen Company

Moderator:
Gregory Wright, Senior Director, Conferences and Committees – ANA


II. MARKETING PRINTING AND PAPER - WINS IN COST EFFECTIVENESS WITH A SUPPLIER ADVANTAGED MARKET (11:15AM – 12:15PM)
Walgreens looks across and utilizes all medias to deliver our message. While using the "newer" media types and executions like programmatic, we still connect with printed materials in regard to our Balance Rewards program, direct mail, circular, and catalog. In this session, we'll look at industry dynamics, supply/demand, changes in economy, and where procurement can lead and find a win with effective and efficient ways for retail business.

Speakers:
David Sturrus, Senior Director, Marketing and Media Strategy and Planning – Walgreen Company
William Waschow, Procurement Manager, Print and Paper – Walgreen Company


III. NETWORKING LUNCH (12:15 – 1:00 PM)


IV. THE AGENCY COMPENSATION EQUALIZER (1:00 – 1:45PM)
Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment. 

Speaker:
Steven Wales, Chief Revenue Officer - Decideware


V. MANAGING AGENCIES GLOBALLY IN A DECENTRALIZED ORG (1:45 – 2:30PM)
In this session, Ed Symington, director of global marketing procurement at McDonald's Corporation, will share how they tackle managing a global roster of agencies. This can be difficult to accomplish without global stakeholder support in a decentralized organization. McDonald's will share how they do it and how they provide subject-matter expert knowledge from the center to the marketing teams around the world.

Speakers:
Anna Barej, Senior Director Global Supply Chain - McDonald's Corporation
Ed Symington, Director of Global Marketing Procurement - McDonald's Corporation