Advertising Financial Management

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: MARKETING KNOWLEDGE (11:10 – 11:30am ET)
This is your opportunity to network and discuss key issues, challenges, and opportunities within advertising financial management. This session will be an open discussion on additional (not typical) topics in the marketing and advertising industry that this committee should cover at future meetings. We'll endeavor to understand: what's keeping you up at night; what areas you need to have better understanding to enable success; and how you and your team keep up with a fast changing industry. Come prepared to share!

III. UPDATE ON SAG-AFTRA COMMERCIALS CONTRACT AND NEW INFLUENCER CONTRACT (11:30am – 12:10pm ET)
The Joint Policy Committee represents advertisers and advertising agencies who have authorized them to collectively bargain on their behalf with SAG-AFTRA. In this session, we'll hear an update on schedule and process for the next SAG-AFTRA Commercials Contract, the new influencer contract and waiver, and additional updates.

Speaker:
Stacy Marcus, Chief Negotiator/Partner – Joint Policy Committee/Reed Smith LLC

IV. BREAK (12:10 – 12:20pm ET)

V. SAYING GOODBYE TO COOKIES (12:20 – 1:00pm ET)
Last year, Google announced its plan to end support for third-party tracking cookies in its browser by 2022. Apple already blocks third-party cookies in its browser by default. What impact will this have on advertisers? Will recent identity changes from Google complicate digital advertising further? In this session, we'll dive into cookies, why they're going away, and what might replace them.

Speaker:
Matt Prohaska, CEO/Principal – Prohaska Consulting
Erin Yasgar, Global Head Marketer and Agency Strategy – Prohaska Consulting