Advertising Financial Management

Please note we will be extending the Advertising Financial Management Committee meeting by an hour for the Procurement Mentoring Program to meet. Please feel free to stay for the meeting and learn more about the program.

I. WELCOME AND MEMBER ROUNDTABLE DISCUSSION: AFM CONFERENCE DEBRIEF (11:00 – 11:40am ET)
This is your opportunity to network and discuss key issues, challenges, and opportunities within advertising financial management. We will conduct a debrief on issues and trends discussed during the AFM Conference. Come prepared to introduce yourself and share any key issues, challenges, and opportunities you are working on.

Moderator:
Sherry Ulsh, Director, Indirect Procurement - The Hershey Company and Advertising Financial Management Committee Chair

II. THINK GLOBAL/ACT LOCAL: LATEST PRIVACY AND MARKETING UPDATES FROM ACROSS THE POND (11:40am – 12:15pm ET)
In this session,  Reed Smith partners Gerry Stegmaier (D.C.) and Elle Todd (London) will present key recent developments impacting marketers in the EU and U.K. They will discuss the invalidation of IAB Europe's Transparency and Consent Framework (TCF) under GDPR and the implications for European digital marketing both short and long term. They will also discuss collection, cross-border data flows, and the latest decisions complicating U.K. and European marketing, including a focus on Google Analytics and similar challenges.

Speakers:
Christian Leuthner, Partner - Reed Smith LLP
Elle Todd, Partner - Reed Smith LLP

III. BREAK (12:15 – 12:25pm ET)

IV. PROCUREMENT: THE GOOD, THE BAD, & THE UGLY (2022) (12:25 – 1:00pm ET)
In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. The study found wide and disturbing gaps between both procurement and marketing and between procurement and agencies in terms of the perceived contribution of procurement. We have updated this work in 2022 to reveal what has changed … and what has not.

Speaker:
Greg Wright, Vice President, Content Marketing, Conferences & Committees - ANA

V. PROCUREMENT MENTORING PROGRAM WELCOME (1:00 – 1:10pm ET)

VI. SCOPE OF WORK, DELIVERABLE FRAMEWORK, & TOOLS (1:10-1:35pm ET)
In this session, learn about scoping process, developing a deliverable framework, and tools. 

Speaker:
Chris DeMarco,A&M Procurement Senior Manager, PepsiCo and ANA Procurement Mentoring Program Chair

VII. ROUNDTABLE DISCUSSION: MENTOR/MENTEE CHALLENGES/KEY LEARNINGS (1:35 -2:00pm ET)
In this session, we will discuss challenges mentors/mentees have faced, key learnings, and what to look forward to.

Moderator:
Chris DeMarco, A&M Procurement Senior Manager, PepsiCo and ANA Procurement Mentoring Program Chair