Integrated Marketing Planning for Effective Brand Management 301 (EBM Mastery) - Virtual Training

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the third workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Brand Management. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.

Click HERE to register for Developing Actionable Customer Insights for Effective Brand Management 101 (2:00 to 5:00 p.m. EDT, 1/25)

Click HERE to register for Building a Brand Management Framework for Effective Brand Management 201 (2:00 to 5:00 p.m. EDT, 1/27)

Click HERE to register for Integrated Marketing Execution for Effective Brand Management 401 (2:00 to 5:00 p.m. EDT, 2/3)

In a digitally enabled world, it has never been more important to take a 360 approach to marketing planning. We can no longer rely purely on communications to deliver our brand story. Marketers must now develop integrated plans across a broader range of touchpoints and work within their organizations to champion the customer perspective in order to ensure a holistic brand experience

This interactive session is focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value. We will look at your customer decision journey, undertake a touchpoint mapping exercise and then work on strategies that will deliver your brand promise effectively.

This is the third installment in the ANA’s four-part series “Effective Brand Management Mastery Program”, where participants gain an understanding of branding principles and develop expertise in effectively managing brand identity, positioning, and communication.

In this installment, participants dive into the customer decision journey and learn to create a consistent brand voice across the various touchpoints – before diving into omnichannel marketing techniques in the final installment of the series.

Who is this workshop for?
This workshop is for marketers at all levels that want to improve the effectiveness of their marketing planning and get greater impact for their investment.

Download the full benefits here

Setting the Stage (10min)

Introduction to Integrated Marketing Planning (45min)

Starting with Your Customer (45min)

Break (15min)

Breaking Down Silos: Identifying Brand Touch Points (45min)

Creating an Integrated Marketing Strategy (45min)

Summary of Learnings (15min)

Instructors

Simon Bradley

Founder, Simon Bradley Marketing

Simon is a senior marketing leader and founder of Simon Bradley Marketing, which provides hands-on expertise and practical support to marketing organizations through project sprints, consulting and training. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last 14 years and has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing and Integrated Marketing.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.