Creative Fission for Marketers - Virtual
Seats are limited and confirmation of attendance will be required in advance of the session.
Creativity is a skill that can be the difference-maker when it comes to innovation, market differentiation, customer messaging, and even workflow efficiencies. Yet many businesses do not take the time to nourish the kind of creative thinking that leads to business success.
In this highly interactive workshop, led by a 30 year veteran of Leo Burnett as well as brands like Unilever, SC Johnson, and Kellogg’s, Marketing Managers and Directors will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools we unlock the creative potential in each participant, and show that creativity is not a “talent” reserved for the lucky few but a skill that everyone can hone to generate new ideas and drive positive impact across the business. And, as a bonus, it is a lot of fun!
Target Audience
This workshop is ideal for:
- Brand Management, Marketing Services, MarCom, New Product Development
- Advertising, Media, Digital Agency Account Management & Planning
- Marketing Managers and Directors interested in improving their creative thinking skills
Download the full benefits here
- Welcome & Opening Remarks (10min)
- Creative Exercise/Icebreaker (20min)
- Defining Creativity & Innovation (40min)
- BREAK (10min)
- The Ten Rules of Creative Thinking (30min)
- The Project: Using Word Association to Generate Business Ideas (60min)
- Closing (10min)
when
Start: Tuesday, September 30, 2025 at 2:00pm
End: Tuesday, September 30, 2025 at 5:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Creative Fission for Marketers - Virtual | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $199 | Silver Tier $299 | Nonmember $399 | ||||
Instructors
Vivek Kuchibhotla
Founder
BFC Ideas
Vivek Kuchibhotla is the founder of BFC Ideas, a training consultancy focused on helping advertisers and agencies get to better ideas, faster. His broad background in the marketing, advertising, and training sides, as well as the fact that he himself “learned” to think creatively, gives him a unique perspective on teaching a subject that has long been considered a black box, or a “gift” reserved for a lucky few.
His training career spans 22 years, 150+ clients, 15 countries, 3 continents, and two languages. His client list includes marketers like Kellogg, Heinz, Walmart, Philip Morris, Bacardi, Best Buy, Colgate, Kimberly Clark, and Coca Cola, among others. In the advertising space he has worked with all the major agency networks and many independent shops.
Before becoming a trainer, Vivek spent ten years working in brand management at Unilever, Kellogg, and SC Johnson. He also spent ten years working in account management at the Leo Burnett agency. He has a degree in Management Science/Operations Research from Georgia Tech.
Vivek lives with his wife in the suburbs of Chicago.