Personal Branding for Marketers - Virtual Burst
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
One of the most common myths about personal branding is that you must be a CEO or famous personality to need a Personal Brand. The reality is, in today’s market, whether you’re an individual contributor, a team leader, or an independent business, your Personal Brand can be the key to opening new opportunities and reaching that next level of success. Even if you are the most talented, educated, dedicated employee in your organization, you can lose out on growth opportunities if your "competition" is perceived to have more influence or stronger subject matter expertise. At a certain level, everyone is exceptional within competitive, high-performing companies. Setting yourself apart comes down to more than your resume or reputation. You need to have a unique, outstanding Personal Brand.
In this virtual workshop, you will learn not only how a Personal Brand can yield dividends for your own career, but also how personal branding can transform your present marketing efforts and benefit your organization. Led by an industry expert with over 20 years’ experience working with business owners and market-leading brands to optimize their marketing and sales strategy, accelerate revenue, and increase audience engagement, this workshop will provide strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.
Participants will leave with straightforward action steps to quickly create or improve their authority platform and personal brand to elevate their influence and accelerate their careers.
Target Audience
This 2-hour BURST workshop is for business leaders, managers, executives, individual contributors and / or marketing teams that want to be well versed in how to enhance their Personal Brand, and how to link a Personal Brand to their company’s brand growth.
Download the full benefits here
- Welcome, Introduction & Overview (5min)
- Introduction to the Personal Brand (10min)
- The Becoming Fireproof Framework (10min)
- A Personal Brand Starts with You (30min)
- Getting Visible (20min)
- Providing Value & Education (20min)
- Developing Relationships & Your Network (20min)
- Summary Activation (5min)
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.