Champions of Growth
Helping CMOs boost their value throughout their organization.
Champions of Growth, a podcast of the ANA Network, focuses on the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization. The podcast takes an-in-depth look at the various aspects of the 12-point Growth Agenda, which encompasses society and sustainability, brand experience, creativity and media, talent and marketing organization and data, technology, and measurement. The agenda includes an accompanying subset of marketing disciplines designed to fuel growth and bolster CMOs’ overall value, ranging from recruiting new talent to trust and transparency.
C-level marketing executives from P&G, Liberty Mutual, PwC, and other major brands share their insights regarding the expanding number of challenges facing CMOs and how marketers must engage with other aspects of their business to drive legitimate change and improve their value in the eyes of the C-suite. Champions of Growth helps marketers enlarge their aperture and — as stakeholders hold brands increasingly accountable for their actions — provides real-world examples of how CMOs can play a more crucial role throughout their organization.
Hosted by Matthew Schwartz
Matthew Schwartz is a director of content at the ANA and host of the Champions of Growth podcast.
An editor and reporter for more than 25 years, Matthew has deep knowledge of marketing, advertising, and PR. Matthew helps to manage ANA magazine, ANA’s suite of editorial products, including the B2C and B2B departments, and also writes articles for ANA magazine on a regular basis.
A lifelong New Yorker, Matthew is an avid reader of cultural history and an aspiring Dylanologist. He also enjoys biking, swimming, and exploring what’s left of old Manhattan.
Recent Episodes
What is Brand Value Worth?
Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.
Can Marketers Keep up With Changes in Ad Creative?
Despite the constant upheaval in marketing and advertising, the more things change the more they stay the same, says Fallon's Kara Buckner. Buckner joins host Matthew Schwartz to discuss trends in advertising creative and the different approaches marketers are taking to crafting their message and breaking through the noise.
How B2B Brands Boost Their Appeal to SMBs
Lydia Michael and De’Lon Dixon join host Matthew Schwartz to discuss how B2B marketers build relationships with SMBs and borrow a few pages from the consumer playbook to turbocharge their messaging.
How Marketers Navigate the Legislative Terrain
Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.
Other ANA Podcasts
Beyond Profit
Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.
Hosted by Ken Beaulieu, the podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics.
Marketing Futures
Marketing Futures serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.
Hosted by Michael Berberich, senior director of Marketing Futures, the podcast covers a wide variety of topics, from AI to the metaverse, and everything in between.