Nike Teams Up with Kim Kardashian to Launch New Fitness Brand for Women | ANA

Nike Teams Up with Kim Kardashian to Launch New Fitness Brand for Women

NikeSKIMS will offer an extensive line of sports apparel

It's a match made in marketing heaven. Nike is joining forces with Kim Kardashian's underwear label SKIMS to launch a new fitness brand, called NikeSKIMS, that will cater to women athletes.