Expanding Number of Niche Sports Offers New Ad Plays | ANA

The Expanding Number of Niche Sports Offers New Ad Plays

A proliferating number of organized leagues offers marketers access to growing legions of fans

Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.