Meeting Consumers on Their Own Terms Has Seldom Been More Important | ANA
Q&A

Meeting Consumers on Their Own Terms Has Seldom Been More Important

Esther Franklin of Spark Foundry discusses the growing importance of reaching diverse audiences

Diversity, equity, and inclusion is top of mind among a growing number of CMOs. In this interview, Esther Franklin, president of global strategy and cultural fluency at Spark Foundry, offers brand managers a roadmap.