Flurry of Account Reviews Reflect Major Changes for Agency-Client Relations
Brands are looking for more diversity and a different mindset from agencies post-pandemic
Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.
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