Marketing News

Workplace motivation in 2024 fell to levels not seen in 10 years, at a time when marketing leaders are struggling to adapt to a technological paradigm shift that requires new forms of collaboration.

Avocados From Mexico has whipped up a new marketing play for this year's Super Bowl and recruited football great and future Hall of Famer Rob Gronkowski to carry the message. The effort features BigGameGuac.com, where fans can digitally huddle with "Gronk" to learn about (and download) his recipe for buffalo Gronkamole and other dishes.

A new campaign from Choice Hotels, featuring comedian and actor Keegan-Michael Key, invites travelers to enhance their trip experience through the company's host of added benefits, including better hotel views and reasonable prices.

A new study reaffirms that marketers have their work cut out when it comes to breaking down silos throughout their organization, with 86 percent of advertisers reporting a lack of synchronization between creative and media distribution.

Amazon recently announced the launch of Amazon Retail Ad Service, a platform through which organizations can build their own retail media networks.

Relief efforts from brands are most likely just starting for what is expected to be one of the costliest natural disasters in U.S. history. Many brands are partnering with nonprofit organizations and local authorities in California to provide financial aid and other resources.

In an emergency hearing before the Supreme Court, TikTok argued against the constitutionality of a law that would force its China-based parent company ByteDance to divest from the social app or see it banned in the U.S.

Unisom, a sleeping aid brand, has teamed up with the Philadelphia Eagles star running back Saquon Barkley for a new ad campaign catering to football fans who will need some rest as the NFL playoffs kick of this weekend, culminating with Super Bowl LIX in New Orleans on February 9.

A recent Heineken study shows that more and more people are getting comfortable drinking non-alcoholic beverages. The growing penchant for non-alcoholic beer options, such as Heineken's 0.0, is particularly strong among younger folks who want to live a sober lifestyle.

Meta chief executive Mark Zuckerberg announced this week that he is eliminating the social media company's fact checkers and adopting the Community Notes platform, in which everyday users are tasked with monitoring the content of Meta's various platforms.

In the latest plot twist for the streaming TV industry, The Walt Disney Co. announced this week that it has entered into a definitive agreement with Fubo to combine it with Hulu + Live TV. The deal forms a combined virtual multichannel video programming distributor company to compete head-on with YouTube TV.

Debuting sometime in the first quarter, Comcast's Universal Ads program will offer advertisers direct access to brand-safe video that reaches more than 90 percent of U.S. households.

Featuring NFL stars and their significant others, the collaboration between Experian and Athletes First shows how Experian's app can help consumers save time and money. The new ad is running just ahead of the NFL playoffs, which kick off this week.

While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.

Generation Beta, consisting of children of younger millennials and older gen Zers, will be the first generation in which technology tailors their learning, shopping, and social interactions.

In a new ad for Dunkin', Sabrina Carpenter surveys a room of people eagerly making iced espressos. The singer is teaming up with the brand for a special version of the drink available for a limited time.

Shoppers outspent themselves this year, increasing overall holiday retail spending by 3.8 percent compared to 2023, according to Mastercard.

The first Christmas Day coverage in a three-season deal between Netflix and the NFL hit record audience levels, with help from a halftime performance by Beyoncé.

Nike says it's dialing up spending on branding and reducing spending on performance marketing. Branding, or showing what a company stands for rather than just making money, is becoming a much bigger consideration for brands of all stripes. The challenge for marketers is how to convert the benefits of branding into metrics that the C-suite will understand.

"Dunk the Halls," an alternate, digitized presentation of the Christmas Day game between the San Antonio Spurs and the New York Knicks featuring iconic Disney characters, is the latest major sports telecast this year to offer a different version of the same game.